AI for Ecommerce & Marketing at Scale

Powerful and sophisticated AI to solve hard problems in digital marketing & ecommerce to make campaign decisioning easier for marketers

Secure, Affordable, and High-Performance

conDati marketing analytics-as-a-service is developed on industry-leading technology in data warehousing, security, data science, and data visualization.

conDati Hub

Unlimited data, on-demand

Inputs from standalone siloed systems are stored in customer-specific data warehouses with rapid response times.

conDati Workbench

Proven algorithms

The conDati Workbench employs the best of machine learning and data science to develop never-before-seen insights.

conDati Analytics

Actionable results

conDati dashboards provide insights on the key topics you need to focus on, when you need to focus on them.

How It Works

ANALYTICS

Understand, predict, and improve

cconDati provides marketing executives and marketing practitioners with a portfolio of cloud-based, purpose-built dashboards that address specific domains of marketing operations, performance, and contribution.

  • New Insights: By combining and synchronizing data from multiple sources, conDati analytics reveals hidden relationships and correlations, and enables direct comparisons among campaigns and over time.
  • Data-based Forecasting and Alerting:  Machine learning techniques create predictive models for activity, conversions, and revenue that incorporate history and seasonality. Set alerts for real-time anomaly detection; drill-down to understand causal factors for high or low performance.
  • Improved ROI:  With causes and correlations revealed, optimization models show how to invest marketing resources to maximize revenue, profit, and customer success in order to achieve the greatest ROI on Marketing.
conDati Analytics
conDati Workbench

WORKBENCH

Where data meets machines

The conDati Workbench is the suite of data management and software development tools that we use to integrate and analyze large data volumes from multiple systems. Workbench is our internal toolkit to create advanced marketing analyses based on curated best-practices data science.

  • Data Management: Retrieving and combining data from your most important marketing systems. Current APIs supported include Google Analytics, Adobe Analytics, HubSpot, Salesforce, Marketo, Cordial, Facebook and other social media, with many others in development.
  • Software: conDati uses the most current and powerful open source development tools to create robust, secure, and maintainable applications and visualizations.
  • Data Science: Machine learning algorithms, statistics, and analytic approaches applied to different problems in marketing, including synchronization, correlation, prediction, probability, and optimization.

HUB

“All the Data” means “All the Data.”

conDati stores data in customer-specific cloud-based data warehouses leveraging award-winning Snowflake technology. With Snowflake, conDati can deliver complex analytics and visualizations on big data, at scale, with high-performance and security.

  • Scale: conDati can collect, store, and analyze as much data as your systems produce. We don’t need to limit the size of the database, or resort to statistical sampling.
  • Performance: Data elements appear in the customer-specific data warehouse as soon as they are generated by the source system, so data latency is reduced to seconds. conDati’s data management technology provides rapid response time to the browser for analyses, dashboards, and reports.
  • Security: The data from every conDati client is held in its own self-contained Docker instance: we will never mix your data with anyone else’s data. Snowflake and the underlying AWS services add best-in-class practices in physical and cybersecurity.
conDati Hub

Resources

BLOG ARTICLE

Build vs. Partner vs. Analytics-as-a-Service for Marketing Analytics

Unifying marketing data – which route to take? Evaluating human resource costs, technical proficiency, software and cloud infrastructure costs and time.

WEBINAR REPLAY

Webinar: Why is it So Hard to Combine Marketing Data?

Connecting marketing data across siloed systems is integral to understanding your customers and campaign performance, but the task of doing so isn’t an easy one.

WEBINAR REPLAY

Campaign Tracking 201: Correctly Set Up UTM Tags in Ad Platforms

Even the savviest of marketers can set UTM parameters up incorrectly. Learn best practices to set up UTM parameters for Google, Facebook and LinkedIn ads.

Ready to capture more value from your Marketing data?