Resources
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- Whitepaper
Should Digital Agencies Be Analytics Experts?
Join a panel of data-driven marketing leaders from Prove Agency, Party City and conDati for a look at the role of analytics in brand-agency relationships, now and in the future.
Ecommerce is a 2020 Must Have! Set Yourself Up for Success
What to look for in solutions & providers for best practice analytics that cover the end-to-end customer journey.
Campaign Tracking 201: Correctly Set Up UTM Tags in Ad Platforms
Best practice approaches to setting up UTM parameters in Google Ads, Facebook Ads and LinkedIn Ads.
Build vs. Partner vs. Analytics-as-a-Service for Marketing Analytics
Evaluating human resource costs, technical proficiency, software and cloud infrastructure costs and time.
AI for Marketing: Paving the Way Through Chaos - A Success Story
Shoes for Crews took action to rebound quickly after the COVID shut down and set new records.
3 Key Elements to a Successful Ecommerce Data Strategy
What marketing and ecommerce leaders should focus on next. A dynamic partner ecosystem, data unification, and AI tools.
Why is it So Hard to Combine Marketing Data?
Connecting marketing data across siloed systems provides more accurate insights, but the task of doing so isn’t an easy one. Why is that?
New Marketing Priorities & Opportunities Amidst the Chaos
Join our panel of martech leaders to hear insights on the opportunities that 2020 can still provide.
An Introduction to Shopify 360° Analytics
Learn how conDati can unify your ad, web and Shopify data within days and provide you with the dashboards you need to make critical decisions.
The 4 Elements of Data-Driven Marketing
Join a panel of data-driven marketing leaders from Disney, Instagram, and more for insights and challenges you’ll face on your data-driven journey.
Accelerate Your Digital Marketing Maturity Through Trusted, Accurate, Holistic Reporting
How to get on an accelerated path to digital marketing maturity.
Why the Data Surge Is Elevating Our Role
Blog #1 in the ‘Through the Data Lens: CMOs Get Real’ series focuses on how today’s data surge is a good thing for marketers. Hear from 3 CMOs.
Is Marketing Ready for Artificial Intelligence?
Practical advice and insight for marketers as they think about the applicability and readiness of AI and machine learning in their processes.
How Data Science Has Changed the Game Forever
4 superstar CMOs share fresh insights about how marketing data, powered by AI and ML, plays a key role in driving business growth.
All Female CMOs. All Great Advice.
3 powerhouse CMOs share sage advice at a time when we have more spend control and forecasting abilities than ever before. The power is in our data and what we do with it.
The Role Journey Attribution Plays & How Important It Is to Get It Right
Marketing leaders can far more accurately predict ROI in their yearly planning when AI and ML is applied to unified cross-channel campaign data.
How Data Science Can Make 2020 Planning So Much Easier for Digital Marketing Leaders
AI-powered marketing tools can do things for you that you will wonder how you ever lived without.
3 Things to Learn From the San Francisco 49ers CMO
San Francisco 49ers CMO, Alex Chang and conDati CMO, Linh Ho have a frank discussion on the changing face of data-driven marketing.
The New Persona of Today’s Data-Driven Marketer
Takeaways from a digital marketing thought leader panel discussion with marketing leaders from Disney, Instagram, E&J Gallow Winery and more.
Analyzing & Optimizing Campaign Performance
Learn how unified digital campaign data displayed in real-time dashboards, can help you easily & confidently make decisions to drive revenue lift.
RevenueLift™ Ad Optimization Overview Datasheet
Increase conversions & maximize ROAS by optimizing search & social campaign bidding at scale by quickly uploading bid adjustments.
Data Data Everywhere -- But Where are the Campaign Insights?
How to use AI and ML to drive pipeline and revenue growth with cross-channel insights that are hidden within your customer journeys.
What It Takes to Accurately Forecast Revenue
Forecasting using machine learning allows for planning and scheduling against seasonality, quick reaction to shortfalls, and forecast accuracy.
The Science & Mathematics of RevenueLift™ Optimization
conDati RevenueLift™ Optimization makes getting up to 50% revenue lift from optimizing digital ad campaign bids easy. How does it work?
How to Squeeze More Revenue Out of Your Brand Campaigns
How an online retailer gained an impressive 13% lift in ecommerce revenue over a historically low holiday period.
An SMB Playbook from a Corporate Marketer & Restaurant Owner
Learn how Guy Arama has pivoted his restaurant business by doubling down on digital channels and data to guide his efforts to survive.
Campaign Tracking 101 - An Introduction to UTM Tags
Correct UTM tags are key to making ad spend and campaign decisions. How to get them right.
Bending the Curve Up – A Digital Marketing Playbook
How conDati customers are setting themselves up to benefit as the economy rebounds.
AI for the Data-Driven Marketer
Transforming marketing intelligence using AI-powered technology for campaign decisioning to maximize contribution to business success.
Why Marketers Need Machine Learning
How real-time Marketing Analytics can save the day when Ecommerce revenue misses the mark.
Take Control of Your Marketing Performance Using Data Science
How marketers can use data science to generate new insights and achieve real business benefits.
Beyond Marketing BI: How AI Is Transforming Business Growth
Best practices in applying AI/ML for higher pipeline and revenue conversions.
Event Video: Turning Marketing Data into Business Growth
Five CMOs share their experiences & key learnings in leveraging data & tech innovations to drive successful business growth.
Maturity Guide: Improve the Return on Your Digital Campaign Spend
The challenges facing marketers today and a guide to improve digital maturity so you can get the most out of your digital campaign spend.
Whitepaper: Illuminate Your Digital Marketing Blindspots
Use your campaign performance data to better understand results, predict future performance and help focus optimization efforts.
How to Forecast Marketing Performance Through COVID-19
Learn how conDati is forecasting marketing performance for their customers through COVID-19 and what has changed to adapt to uncertain times.
How to Extract More Revenue Out of Your Brand Campaigns
How to use AI to identify high-potential microsegments within digital ad campaigns to drive higher revenue lift.
What it Takes to Accurately Forecast Revenue
Forecasting using machine learning allows for planning and scheduling against seasonality, quick reaction to shortfalls, and forecast accuracy.