conDati RevenueLift™ Feature:

Revenue Optimization

Get this as part of the full platform or purchase as a Starter Bundle

Campaign Optimization and Bid Adjustment Recommendations

Identifying Opportunity Using Lower Funnel Metrics

Specific optimization recommendations on where and when to stop, start and continue for higher campaign and ad spend return. One example is easily activated bid adjustments where sophisticated algorithms look for performance lift across thousands of micro-segments, taking saturation into consideration. Many businesses are experiencing 10% lift or more.

  • Specific automatically generated campaign optimization recommendations/bid adjustments
  • Optimized to increase conversions/revenue
  • Scans for lift across thousands of micro-segments - audience demographic, geographic, device, creative, and day/hour attributes
  • Driven by saturation models for optimized ad spend allocation
  • Batch upload or automation to activation platforms

The math is complex.
The activation is easy.

Select the date range and number of campaigns.

Pick as many or as few campaigns to optimize as you want.

12/22/2019

The RevenueLift AI models then do their magic looking at diminishing marginal returns and statistical significance of conversion rates to identify and recommend high potential microsegments that will return lift. They look at and compare 1,000s of variables e.g. demographic, geographic, timing, creative, device, etc. The possibilities are enormous when you think of the combinations of knobs to tweak and tune!

Large amounts of campaign data is processed to identify microsegments that will return lift.

The output is multi-campaign, multi-attribute bid adjustment recommendations in .csv format that you can easily download, then upload to ad platforms such as Google, Bing or Facebook within minutes. This AI-driven campaign optimization approach results in revenue lift without having to change ad spend.

Thousands of bid adjustments can happen in minutes.

Learn More About conDati RevenueLift

RevenueLift

conDati RevenueLift™ Overview

An AI-powered platform engineered for marketers for campaign decisioning and predictive analytics.

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Journey Attribution

An unbiased algorithmic approach to attribution for planning and ad spend reallocation for lift.

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Forecasting

Performance Forecasting

Accurate forecasts that are form fit to seasonality, trends, and variables unique to your business.

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[With conDati,] Marketers benefit from increased revenue and pipeline lifts, precision and trust in the data to back their stories, and a better way to have consistent augmented intelligence to drive growth.

Getting Started is Easy

Activate within minutes. Meaningful data insights in days.

Get RevenueLift Optimization as part of the full platform or purchase as a Starter Bundle.

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