Identifying Opportunity Using Lower Funnel Metrics
Specific optimization recommendations on where and when to stop, start and continue for higher campaign and ad spend return. One example is easily activated bid adjustments where sophisticated algorithms look for performance lift across thousands of micro-segments, taking saturation into consideration. Many businesses are experiencing 10% lift or more.
The math is complex.
The activation is easy.
The RevenueLift AI models then do their magic looking at diminishing marginal returns and statistical significance of conversion rates to identify and recommend high potential microsegments that will return lift. They look at and compare 1,000s of variables e.g. demographic, geographic, timing, creative, device, etc. The possibilities are enormous when you think of the combinations of knobs to tweak and tune!
The output is multi-campaign, multi-attribute bid adjustment recommendations in .csv format that you can easily download, then upload to ad platforms such as Google, Bing or Facebook within minutes. This AI-driven campaign optimization approach results in revenue lift without having to change ad spend.
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conDati RevenueLift™ Overview