RevenueLift™ Bid Optimization

Grow Revenue from Paid Search Using Smarter Bidding

Automated bidding optimization delivers higher campaign revenues and return on ad spend (ROAS) than built-in platform smart bidding systems. conDati’s AI-based algorithms scan for revenue lift opportunities across thousands of micro-segments, continuously adjusting based on the competitive bidding environment. Customer experiences show a consistent revenue improvement of up to 50% vs. built-in platform smart bidding.

The math is complex.
Using it is easy.

RevenueLift Optimization uses machine learning to look at diminishing marginal returns and statistical significance of conversion rates to identify high-potential microsegments that will return lift. It does this by analyzing and comparing targeting variables such as demographic, geographic, timing, creative, and device. There’s no way a human or conversion-based algorithm could optimize revenue across all the possible permutations of these, especially when the competition for keywords is also changing in real-time.

Large amounts of campaign data is processed to identify microsegments that will return lift.

RevenueLift also looks at saturation levels across each microsegment of your campaign to precisely identify pockets of opportunity available. The optimal combination of bid adjustments is found that will increase revenue within your current budget. What may have appeared to be saturated now becomes a treasure trove of revenue potential.

RevenuLift Ad Optimization uses saturation curves to find the optimal bid, the dashed circle, vs the current solid circle, for each targeting variable.

The output is multi-campaign, multi-attribute bid adjustment recommendations in .csv format that you can easily download, then upload to ad platforms such as Google or Bing within minutes. This AI-driven campaign optimization approach results in revenue lift without having to change ad spend.

Thousands of bid adjustments can happen in minutes.

[With conDati,] Marketers benefit from increased revenue and pipeline lifts, precision and trust in the data to back their stories, and a better way to have consistent augmented intelligence to drive growth.

Bid Smarter with conDati

Get more revenue using the same ad budget.