Industry Solution

Business-to-Business (B2B)

You Deserve Need Comprehensive B2B Analytics

How quickly marketers can adjust strategies and make decisions has become critical. Having marketing and sales data all in one place, and well-organized, provides marketers with the agility they need. If your current data gathering and analytics processes are frustrating or time consuming or just missing the mark, now is the time to look at AI-powered data navigation. conDati unifies and helps you navigate your ad platform data, web analytics data, and CRM data, giving you end-to-end visibility and guidance to improve campaign and funnel performance by tying cross-channel and campaign performance to pipeline and revenue. Easily track performance to targets throughout the buyer journey. Get recommended actions to inform campaign and spend decisions from complete and connected data.

Dashboard examples:



Build vs. Partner vs. Analytics-as-a-Service for Marketing Analytics

Unifying marketing data – which route to take? Evaluating human resource costs, technical proficiency, software and cloud infrastructure costs and time.


Webinar: Why is it So Hard to Combine Marketing Data?

Connecting marketing data across siloed systems is integral to understanding your customers and campaign performance, but the task of doing so isn’t an easy one.


Campaign Tracking 201: Correctly Set Up UTM Tags in Ad Platforms

Even the savviest of marketers can set UTM parameters up incorrectly. Learn best practices to set up UTM parameters for Google, Facebook and LinkedIn ads.

Goodbye Reporting, Hello Data Navigation!

Harness the power of data to drive positive business outcomes.