Missing and mismatched Facebook UTM parameters are more common than you would think. With multiple people with varying levels of experience working within an account, the chances are even higher. The good news is conDati Facebook TagFix can resolve these ongoing issues fast and for just $50/month.
How conDati’s Facebook TagFix Service Works
For just $50/month, Facebook TagFix will automatically scan your Facebook UTM codes and fix any missing or mismatched tags. Each month you will receive a report showing results before and after the TagFix has been run.
- Click the green ‘Subscribe to TagFix’ button above.
- Enter your credit card number and contact information on the form.
- Follow simple instructions emailed to you to:
- Give conDati partner access to your Facebook Business account with the role of ‘Manage campaigns’
- Add conDati as a user to your Google Analytics account with ‘Read/Analyze’ permissions
- We’ll confirm we have access within 24 hours and start the TagFix process.
- You will receive a report detailing all the issues found along with a .csv file containing all the fixes.
- Upload your .csv ‘fix’ file to Facebook Ads Manager.
- A follow-up report will be sent after 3 business days.
- conDati will automatically perform steps 5-7 every 30 days.
Correct UTM Codes are Essential to Marketers
What are UTM codes?
A UTM code is a simple code that you can attach to a web URL in order to track source (e.g. Facebook), medium (e.g. cpc), campaign (specific product promotion or strategic campaign) and content (optional to differentiate similar content) of the traffic coming to your website. This enables Google Analytics to tell you where traffic came from as well as what campaign directed them to you. UTM codes help you answer these questions:
- Where is traffic coming from?
- How is it getting to you?
- Why is it coming to you?
- How is that traffic engaging with your website?
- How does that traffic relate to conversions (e.g. form fills) and revenue?
Why are UTM codes important?
If your UTM codes are incorrect, you won’t be able to accurately understand:
- Your best converting Facebook campaigns.
- Your best revenue generating Facebook campaigns.
- Your best Facebook customers.
- Which Facebook campaigns to reallocate ad spend to/from.
- Whether to allocate more budget to Facebook.
- Where you should be focusing Facebook campaign optimization efforts.
Don’t make ad spend and campaign decisions based on incomplete data. Sign-up today for conDati’s Facebook TagFix.
You may cancel your subscription at any time by emailing firstname.lastname@example.org. Requests for cancellation must be submitted 5 days before your upcoming monthly billing date in order to avoid being charged for that month. You will be charged on sign-up, which will initiate the process for your first Facebook UTM Tag Report and TagFix. Your monthly billing date and timing for your next report and TagFix will be 30 days after your initial subscription payment and will continue for every 30 days after that until cancelled.