Data Navigation

Fast, fully-interactive guidance through your data lets you predict, diagnose, and optimize your digital business.

Accelerate Positive Business Outcomes

If your current marketing and ecommerce data insights are falling short of actionable, you’re not alone. Most dashboards and reports don’t convey needed actions—you need to know how to interpret the data. In contrast, conDati data navigation continually examines underlying data relationships of your web event, customer engagement, audience, and sales data to guide you through ‘what’, ‘why’ and ‘recommended actions’ in seconds. conDati automatically ties marketing activities such as ad conversions to both spend and revenue.

Quickly iterate through questions like: “Which marketing efforts contribute to the bottom line?,” “How should I allocate ad spend for optimal ROAS?,” and “When will I sell out of my top sellers?” to drive greater ROI.

conDati’s data architecture is built for performance. It’s integrated time series data model and 3-level data caching synchronize the granular data from all your data sources to your goals and benchmarks. conDati’s data navigation engine delivers full interactivity, intelligent drill paths, comparative analytics, and recommended actions.

conDati Data Pipelines constantly ingest your secure data into conDati Transformation Engine

Synchronize All of Your Data

conDati data pipelines are built for reliable automated operation so data flowing into the transformation engine isn’t interrupted. This includes self-healing connections and continuous handling of all operational data-side extraction issues.

Learn More About Data Unification »

Eliminate Data Wrangling

conDati Transformation Engine automates the error-prone process of transforming disparate ad, web traffic, email, and sales data into an integrated time series data model that is analysis-ready and is stored in a secure, customer-specific instance of Snowflake data warehouse.

Learn More About Data Unification »

conDati Data Transformation Engine

Quickly Navigate to the Answers

conDati Data Navigation

Whether you are an executive or a marketing specialist, you can now predict future revenue, know how performance is tracking to goals, diagnose a conversion funnel, and optimize ad spend. conDati Data Navigation answers your business questions quickly and prescribes what to do.

Data architecture built for performance

  • Always-current plus historical KPIs from granular data
  • Intelligent drill paths that answer ‘why’ in seconds
  • Advanced memory architecture enables full interactivity

Built-in comparisons across platforms

  • Correlate actual costs with revenues
  • Include budgets, goals,
    and benchmarks
  • Tailor targets to channels, campaigns groups, product categories, programs, and segments

Guidance showing what action to take

Navigation flows & recommended actions to:

  • Uncover root-cause anomalies
  • Optimize for greater ROI
  • Improve productivity
  • Transfer knowledge
  • Up-level analytics skills

Goodbye Reporting, Hello Data Navigation!

Harness the power of data to drive positive business outcomes.