Starter Bundle:

Algorithmic Attribution


Prioritize Spend with Precise and Unbiased Attribution

It is imperative for marketers with multi-channel strategies to understand how various touchpoints of their buyer’s journey interrelate from first interaction to the very last. By connecting top-of-funnel initiatives with down-funnel results, using an algorithmic multi-touch and cross-channel attribution model, you can understand customer behavior, such as channel or campaign influence, and number of touches or days to complete a goal. The Algorithmic Attribution starter bundle uses a network model which removes the bias found in last-touch or rules-based models, giving each touchpoint the credit due. This provides marketers with insights into how marketing dollars are best spent to earn the most engagements and increase ROI – taking the guesswork out of budget allocation at both the channel and campaign level.

What is included:

  • Ingestion of data: Google Analytics + Google Ads or Facebook Ads or LinkedIn Ads or Microsoft Advertising
  • Identification of data quality issues
  • Funnel dashboards – overall, channel and campaign
  • Campaign and channel network models
  • Revenue and cost attribution
  • Ad spend recommendations across campaigns
  • Converter and non-converter path analysis
  • Assisted and non-assisted journeys
  • Path analysis including volume of interactions and number of days per path
  • Data Explorer data visualization tool
  • Regular check-ins with data scientist
  • Unlimited users

Implementation: Insights within days.

You can easily add data sources and functionality to your Starter Bundle as your needs change.

Getting Started is Easy

Activate within minutes. Meaningful data insights in days.

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