Prioritize Spend with Precise and Unbiased Attribution
It is imperative for marketers with multi-channel strategies to understand how various touchpoints of their buyer’s journey interrelate from first interaction to the very last. By connecting top-of-funnel initiatives with down-funnel results, using an algorithmic multi-touch and cross-channel attribution model, you can understand customer behavior, such as channel or campaign influence, and number of touches or days to complete a goal. The Algorithmic Attribution starter bundle uses a network model which removes the bias found in last-touch or rules-based models, giving each touchpoint the credit due. This provides marketers with insights into how marketing dollars are best spent to earn the most engagements and increase ROI – taking the guesswork out of budget allocation at both the channel and campaign level.
What is included:
Implementation: Insights within days.
You can easily add data sources and functionality to your Starter Bundle as your needs change.
Getting Started is Easy
Activate within minutes. Meaningful data insights in days.