Prioritize Spend with Precise and Unbiased Attribution
It is imperative for marketers with multi-channel strategies to understand how various touchpoints of their buyer’s journey interrelate from first interaction to the very last. By connecting top-of-funnel initiatives with down-funnel results, using an algorithmic multi-touch and cross-channel attribution model, you can understand customer behavior, such as channel or campaign influence, and number of touches or days to complete a goal. The Algorithmic Attribution starter bundle uses a network model which removes the bias found in last-touch or rules-based models, giving each touchpoint the credit due. This provides marketers with insights into how marketing dollars are best spent to earn the most engagements and increase ROI – taking the guesswork out of budget allocation at both the channel and campaign level.
What is included:
No additional costs for additional user access or database storage. No infrastructure to manage.
Implementation: Initial insights within days.
You can easily add data sources and AI modules to your Starter Bundle as your needs change.
30 days notice required
Getting Started is Easy & Affordable
Activate within minutes. Meaningful data insights in days.