AI-Powered Advanced Analytics:

Journey Attribution

Budget Allocation by Channel

Algorithm Driven Cross-Channel Attribution

Algorithmic, non-heuristic approach to attribution modeling for a non-biased view across channels and touch points. This helps marketers understand the most valuable touch points (not only the last touch), the next best action for engagement, and patterns detection that leads to conversions.

Consumer journey paths can be messy.
Interpreting them shouldn’t be.

We take an accurate, non-biased approach to attribution using a network model to assign conversion, revenue and cost values to touch points along the buyer journey. Both direct and indirect impact on conversions are taken into account.

Patterns for successful and unsuccessful conversions can be detected at scale.

12/22/2019

Algorithmic attribution removes the bias found in rules-based models, giving each touchpoint credit it deserves. It can be compared alongside rules-based methods such as Non-Direct Last Touch, used by Google, to see differences and bias.

Rules-based attribution models, such as Non-Direct Last Touch, may lead you to spend more in the wrong places.

12/22/2019

Drive incremental revenue by applying budget allocation recommendations. This can be done at the channel and campaign levels.

Increase revenue by reallocating ad spend across channels without having to increase overall spend.

Learn More About AI-Powered Advanced Analytics

RevenueLift

Advanced Analytics Overview

An AI-powered platform engineered for marketers for campaign decisioning and predictive analytics.

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Revenue Optimization

Ad Optimization

AI-driven process that recommends adjustments across 1,000s of variables for optimal revenue lift.

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Forecasting

Revenue Forecasting

Accurate forecasts that are form fit to seasonality, trends, and variables unique to your business.

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Pepperdine University

Right now, it’s a cumbersome manual process to roll up the different data sets, and even then we can only see results one slice at a time. With conDati, we will be able to view and compare the success of all the different marketing activities across all five schools. And we’ll be able to see it whenever we want

Matthew Midura
Associate VP for Integrated Marketing & Communications

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Accessible analytics that enables marketing agility and accountability.