360° Analytics Dashboards:

Higher Education

You Deserve Need End-to-End Enrollment Analytics

With limited resources, increased competition, and the pressure to accelerate digital transformation; marketing teams need a modern way to quickly gain data insights to inform decisions. They need to squeeze value out of every budget dollar spent to reach and convert prospective students to hit targets. But being efficient and effective with spend can be tough without the ability to accurately capture, understand and leverage campaign data and connect it to enrollment funnel stages. The Higher Education 360° Analytics Dashboards suite, using unified ad platform data, web analytics data, and enrollment data*, gives you end-to-end enrollment funnel visibility. Easily track applications against program targets, and confidently make campaign and spend decisions from complete and connected data.

*Sold as an integrated solution with conDati Data Unification.

Dashboards included:

Resources

BLOG ARTICLE

Build vs. Partner vs. Analytics-as-a-Service for Marketing Analytics

Unifying marketing data – which route to take? Evaluating human resource costs, technical proficiency, software and cloud infrastructure costs and time.

WEBINAR REPLAY

Webinar: Why is it So Hard to Combine Marketing Data?

Connecting marketing data across siloed systems is integral to understanding your customers and campaign performance, but the task of doing so isn’t an easy one.

WEBINAR REPLAY

Campaign Tracking 201: Correctly Set Up UTM Tags in Ad Platforms

Even the savviest of marketers can set UTM parameters up incorrectly. Learn best practices to set up UTM parameters for Google, Facebook and LinkedIn ads.

Say Hello to Full Funnel Insights

Connect the dots between marketing and enrollment activity.