360° Analytics Dashboards:

Business-to-Business (B2B)

You Deserve Need Comprehensive B2B Analytics

How quickly marketers can adjust strategies and make decisions has become critical. Having marketing and sales data all in one place, and well-organized, provides marketers with the agility they need. If your current data gathering and analytics processes are frustrating or time consuming or just missing the mark, now is the time to look at a more modern approach. The B2B 360° Analytics Dashboards suite, using unified ad platform data, web analytics data, and CRM data*, gives you end-to-end visibility into your overall funnel and helps tie cross-channel and campaign performance to pipeline and revenue. Be confident the campaign data feeding your reporting is correct. Easily track performance to targets throughout the buyer journey. Make campaign and spend decisions from complete and connected data.

*Sold as an integrated solution with conDati Data Unification.

Dashboards included:

Resources

BLOG ARTICLE

Build vs. Partner vs. Analytics-as-a-Service for Marketing Analytics

Unifying marketing data – which route to take? Evaluating human resource costs, technical proficiency, software and cloud infrastructure costs and time.

WEBINAR REPLAY

Webinar: Why is it So Hard to Combine Marketing Data?

Connecting marketing data across siloed systems is integral to understanding your customers and campaign performance, but the task of doing so isn’t an easy one.

WEBINAR REPLAY

Campaign Tracking 201: Correctly Set Up UTM Tags in Ad Platforms

Even the savviest of marketers can set UTM parameters up incorrectly. Learn best practices to set up UTM parameters for Google, Facebook and LinkedIn ads.

Say Goodbye to Data Wrangling

Getting started is easy. Cross-channel visibility in weeks.