Digital marketing analytics company conDati tapped SAP Concur executive Linh Ho, a co-founder and longtime advisor of conDati, to serve as its chief marketing officer.
She joins the company from SAP Concur, where she spent six years, most recently as the company’s chief of staff. SAP bought Concur, a Seattle-area expense management company, for $8.3 billion in 2014.
Ho was previously the VP of marketing at New York-based enterprise company OpTier. Although conDati is based in the Bay Area, Ho will be based out of the company’s Seattle office, making her the fourth conDati employee in the city. In a statement, conDati said it is looking to expand its presence in the area.
“The role of marketers has evolved; while we are on the hook to drive growth and prove efficiency, we also need to understand at our fingertips the digital touch points with our customers and how they impact our pipeline and revenue. Without it, you’re running your business in the dark,” Linh said in a statement. “I am so proud to join a diverse and growing team at conDati, and a seasoned team that has a proven track record of applying data science and intelligence to business applications.”
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