CMS Wire

ConDati, which provides next-generation analytics for digital marketing, announced it has appointed co-founder Linh C. Ho as CMO. Linh, an adviser to conDati since its inception in 2017, most recently served as chief of staff to the CMO at SAP Concur. She successfully transitioned two CMOs in her time. 

Before joining Concur in 2012, she served as the vice president of marketing at OpTier, responsible for demand generation, digital marketing, corporate marketing and product marketing. OpTier was later acquired by SAP SuccessFactors. “The role of marketers has evolved; while we are on the hook to drive growth and prove efficiency, we also need to understand at our fingertips the digital touch points with our customers and how they impact our pipeline and revenue,” Linh said. “Without it, you’re running your business in the dark.”

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