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ConDati has raised $4.75 million in funding for its next-generation analytics for digital marketing. The Palo Alto, California-based company is also announcing its flagship service, ConDati Marketing Analytics.

ConDati said it wants to deliver a holistic view of digital marketing performance. The company leverages the economics of the cloud to give even small and mid-sized companies access to on-demand, affordable, and actionable data science.

“We’re moving marketing out of incomplete and antiquated spreadsheets into a whole new way to monitor, understand and manage the business,” said Ken Gardner, CEO of ConDati, in a statement. “We’re delivering immediate and actionable insights that help CMOs determine the most effective operational and strategic way forward, improving marketing-driven business outcomes across search, email and social marketing.”

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