Palo Alto, California-based ConDati, a provider of next-generation analytics for digital marketing, has raised $4.75 million in Series A funding. The investors were not named.
PALO ALTO, Calif. — May 31, 2018 — conDati, a startup provider of next-generation analytics for digital marketing, today announced key milestones as the company also announced its flagship service, conDati Marketing Analytics. In addition to the product launch, the company has achieved significant traction with customers, hired a noted data scientist, and recently completed a $4.75 million Series A financing round.
Seasoned Startup Pros and Rock Star Data Scientists
Software industry veteran Ken Gardner started conDati to apply next-generation technology and data science to the Big Data problem in marketing caused by the proliferation of cloud-based martech. With a proven track record, including five prior startups with successful exits, Gardner is expert at creating new analytic products and bringing them to market. He was most recently founder and chairman of SOASTA, which was sold to Akamai (NYSE: AKAM) in April 2017.
conDati is the first platform to deliver a truly unified view of digital campaign performance. “We’re moving marketing out of manual data assembly and spreadsheet reporting into a new way to monitor, understand and manage digital marketing,” said Gardner, conDati CEO. “We’re delivering immediate visibility up and down the digital campaign hierarchy to help CMOs make decisions to improve business outcomes across paid search, email and social marketing.”