Marketing insights startup conDati Inc. today launched a cloud-based analytics platform that’s designed to help marketers better understand the impact of their digital advertising campaigns.
The platform is said to rely on machine learning that processes and analyzes siloed data from multiple marketing technology systems, unifying that data to provide more insights into the performance of different marketing initiatives.
ConDati specializes in analyzing data from ad campaigns powered by products such as Google Adwords and Facebook Ads, as well as pay-per-click advertising, email, search engine optimization and social media marketing campaigns. It then consolidates all that data together into a single asset, providing a better overview of each campaign’s achievements so marketers can understand which efforts are the most effective.
The company, which recently landed $4.75 million in a Series A funding round led by The Entrepreneurs Fund, said its main ambition at this time is to replace the use of older spreadsheet technology, which is still being used by the majority of marketers to analyze their advertising campaigns, conDati Chief Executive Ken Gardner told SiliconANGLE.