TCN - Tech Company News

conDati is a provider of analytics for digital marketing that help companies drive value from their cloud-based marketing applications and improve digital marketing ROI. Below is our recent interview with Ken Gardner, CEO & Founder at conDati:

Q: Ken, tell us something more about conDati’s cloud-based data science application?

A: conDati’s cloud-based data science application delivers the next generation of marketing analytics, creating a single unified data asset from siloed martech systems. This provides marketing leaders with descriptive analytics to visualize real-time financial and goal performance for digital campaigns, as well as predictive analytics that deliver statistically meaningful forecasts of future campaign performance.

Q: You’ve been recently named the winner of the 2018 Pitch Competition sponsored by USAA; could you tell us something more?

A: The competition consisted of presentations to a judging panel by nine finalists selected from among dozens of applications from leading-edge AI startups. The industry all-star judging panel included Hans Morris, Managing Partner of NYCA Partners; Manoj Saxena, Chairman of Cognitive Scale and the first General Manager of IBM Watson; and Wayne Peacock, President of the Property and Casualty Insurance Group at USAA.

conDati was selected as the winner based on its innovative use of data science techniques to create intuitive, real-time visualizations of massive volumes of marketing data. conDati’s dashboards eliminate time-consuming manual reporting from multiple systems and provide end-to-end and top-to-bottom financial performance analyses of all of an enterprise’s digital marketing campaigns. They also monitor campaigns for irregularities and anomalies that require human attention and decision.

 

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