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Data Science Webinar: Take Control of Your Marketing Performance

 How Data Science Can Improve Marketing Performance ManagementJoin Us for Our Upcoming Webinar: May 15 11am PT/ 2pm PTConnie Quach, VP of Products Register Now Webinar OverviewCloud-based martech systems have taken over the marketing landscape. Almost every website has a dozen trackers or more, each of which creates an endless stream of data. The problem is, for most companies all that data still lives in independent silos, and the state of the art in data…

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The 2018 Martech “5000”: A Wish Granted?

The only plausible explanation for the 2018 Martech “5000” is that Marketers have got some serious karma going on. Okay, maybe not serious karma — used in a colloquial sense, though, this annual Martech graphic reads like the answer to the marketing industry’s pre-digital era prayers. Do any marketers remember the “good old days” when you pined for more data? Any of you recall, perhaps, *wishing* you had more data? More applications to help you…

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The gift of real-time insights for your digital marketing campaigns

You have the data. We have the science.conDati Comes Out of StealthLast week we parted the curtains on what we’ve been working on at a company-reveal event in Menlo Park. We thank the friends, partners, and investors who joined us for the first public demo of our flagship product, conDati Analytics, and the unveiling of our new website. And thanks also to our lighthouse customers for their enthusiastic participation: Discount Dance Supply, Pepperdine University, Brivo,…

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5 Steps to Getting in the Weeds of your Customer Data

You never know, you might just find your Holy Grail. New ways of understanding the customer are emerging, and companies should embrace a data-first strategy. The amount of available data grows with every click, tap or touch, through every swipe, search, or share. In industries from e-commerce to media to B2B software, companies first need to wrangle the entire data set before they can try to make sense of it all, in order to report…

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Modern marketers will make smarter bets in 2018

Hoping to Leapfrog the  Competition by Connecting Siloed Data and Implementing Machine Learning and Predictive Analytics The typical large enterprise uses 90 or more  marketing and analytics tools, while SMBs and Mid-Market companies employ between 10 and 25 martech tools to manage marketing operations and drive revenue.  That’s a lot of systems for any company to manage. The results are  dreaded data silos, which at best  provide partial insights,  and in the worst case  overlook…

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Top 5 “Must-Have” Categories for your MarTech Stack Tool Chest

In 2011, the inaugural MarTech Stack Landscape identified about 150 companies servicing marketers. Even then, one would have expected all those vendors to consolidate as the industry grew and matured. Instead, the martech landscape has fractured into 50 or more categories, populated by more than 5,000 vendors, fully half of which are brand-new venture-backed start-ups. Every marketer now needs to evaluate hundreds of tools, representing every new approach to customer acquisition, to find those few…

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