Data Science Webinar: Take Control of Your Marketing Performance

 How Data Science Can Improve Marketing Performance Management Watch Recorded Webinar Webinar Overview Cloud-based martech systems have taken over the marketing landscape. Almost every website has a dozen trackers or more, each of which creates an endless stream of data. The problem is, for most companies all that data still lives in independent silos, and the state of the art in data analysis is whatever can be manually combined in spreadsheets, once or twice a…

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The 2018 Martech “5000”: A Wish Granted?

The only plausible explanation for the 2018 Martech “5000” is that Marketers have got some serious karma going on. Okay, maybe not serious karma — used in a colloquial sense, though, this annual Martech graphic reads like the answer to the marketing industry’s pre-digital era prayers. Do any marketers remember the “good old days” when you pined for more data? Any of you recall, perhaps, *wishing* you had more data? More applications to help you…

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Marketing 2018: When Data Meets Science

Q: What do all marketing executives need? A: Data-backed proof of the financial success of their campaigns Q: When do they need it? A: Twenty years ago. One of the most stressful aspects of running digital marketing campaigns using cloud-based martech systems is the feeling many marketing executives have that they’re drowning in data but have next to no actionable insight—while also being asked to show proof of a positive return on marketing campaigns. It…

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The Magnificent Seven of Digital Marketing Metrics: riding into new territory with big data science and machine learning

Remember The Magnificent Seven? The characters, the actors, the storyline? The classic 1960 western starred some of the most popular actors of the day.  And as with every reboot, in 2016 a  younger and hipper cast with a whole new look pulled in a new audience with the same story, updated for modern times. As with Hollywood, so with Marketing. Digital cameras and effects gave the 2016 film a much different look and feel from…

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conDati Emerges from Stealth, Announces $2.5M Series A Financing

December 20, 2017  |  Palo Alto, CA Marketers have the data. conDati has the science.  Real-time insights for digital marketing. conDati unveiled its marketing analytics solution to transform marketing data into accessible information and actionable recommendations. conDati collects data from a customer’s most important marketing data sources, blends that data into a unified information asset, and analyzes it using advanced data science and automated machine learning. Interactive analytical visualizations can be shared across the business…

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The gift of real-time insights for your digital marketing campaigns

You have the data. We have the science.conDati Comes Out of StealthLast week we parted the curtains on what we’ve been working on at a company-reveal event in Menlo Park. We thank the friends, partners, and investors who joined us for the first public demo of our flagship product, conDati Analytics, and the unveiling of our new website. And thanks also to our lighthouse customers for their enthusiastic participation: Discount Dance Supply, Pepperdine University, Brivo,…

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