Data Science Webinar: Take Control of Your Marketing Performance

 How Data Science Can Improve Marketing Performance Management Watch Recorded Webinar Webinar Overview Cloud-based martech systems have taken over the marketing landscape. Almost every website has a dozen trackers or more, each of which creates an endless stream of data. The problem is, for most companies all that data still lives in independent silos, and the state of the art in data analysis is whatever can be manually combined in spreadsheets, once or twice a…

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Marketing 2018: When Data Meets Science

Q: What do all marketing executives need? A: Data-backed proof of the financial success of their campaigns Q: When do they need it? A: Twenty years ago. One of the most stressful aspects of running digital marketing campaigns using cloud-based martech systems is the feeling many marketing executives have that they’re drowning in data but have next to no actionable insight—while also being asked to show proof of a positive return on marketing campaigns. It…

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The Magnificent Seven of Digital Marketing Metrics: riding into new territory with big data science and machine learning

Remember The Magnificent Seven? The characters, the actors, the storyline? The classic 1960 western starred some of the most popular actors of the day.  And as with every reboot, in 2016 a  younger and hipper cast with a whole new look pulled in a new audience with the same story, updated for modern times. As with Hollywood, so with Marketing. Digital cameras and effects gave the 2016 film a much different look and feel from…

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