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The Magnificent Seven of Digital Marketing Metrics: riding into new territory with big data science and machine learning

Remember The Magnificent Seven? The characters, the actors, the storyline? The classic 1960 western starred some of the most popular actors of the day.  And as with every reboot, in 2016 a  younger and hipper cast with a whole new look pulled in a new audience with the same story, updated for modern times. As with Hollywood, so with Marketing. Digital cameras and effects gave the 2016 film a much different look and feel from…


Into the Deep End: A Summer at a Bay Area Startup

Meet Tejas Rao, Worcester Polytechnic Institute   What was the technical highlight or accomplishment you're most proud of from this internship? Answering this question depends on whom I’m talking to, because I worked on two projects that I’m really proud of. To a job interviewer, or in an academic context, I would discuss building conDati’s Analytics Hub, a ground-up project to deliver dashboards and periodic reports to end users. Among friends or in a more informal…


A Tale of Ike’s and APIs

Meet Michael Mendelsohn, UCLA What was the technical highlight or accomplishment you're most proud of from this internship? I’m most proud of my work with figuring out how to access data through an API, transfer that data into our database, pull it back out from the database using some handy functions made by my fellow interns, and then do some cool data science on it. I had to figure out every part of this process on…


Getting to Know Julia [Language] over the Summer

Meet Josh Papermaster, University of Texas, Austin What was the technical highlight or accomplishment you're most proud of from this internship? The accomplishment I’m most proud of is the logic that went into the function to format DataFrames. There were many tricky conversions between strings and integers. When numbers are a certain size, Julia Language automatically turns it into scientific notation. I had to reverse this by converting it to a string, manipulating it; and then from there,…


Every Summer Has a Story

Meet Kyle Kranen, UC Berkeley   What was the technical highlight or accomplishment you're most proud of from this internship? My proudest accomplishment at this internship was the reporting functionality I set up. There were quite a few constraints put on the feature, most notably that I had to use headless Chrome (a version of Chrome that had only been out for a few weeks). I had to test tools to get headless chrome to…


The new breed of Data Scientists

Meet conDati’s Summer 2017 Engineering Interns In my previous blog post about popular universities launching new degrees in Data Science, we are big advocates of hiring summer interns to help us launch conDati, Inc. Our program allows summer interns to get first-hand experience on learning the latest data science techniques and applying their skills in real-life customer use cases, and all the while working with a group of coworkers that embraces mentoring and having fun.…


Popular college universities are jumping on the bandwagon, launching new majors in Data Science

Perusing my LinkedIn feed today, I noticed that articles about colleges now offering “Data Science” as a major and discipline are popping up. As a founder of conDati, Inc, a company that specializes in Data Science, Big Data, and Marketing Analytics, it’s wonderful for me to see that popular universities are helping the industry develop this new breed of talent, considering the skill gap that exists within Big Data and Data Science. All of this,…

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