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Data Science Webinar: Take Control of Your Marketing Performance

 How Data Science Can Improve Marketing Performance ManagementJoin Us for Our Upcoming Webinar: May 15 11am PT/ 2pm PTConnie Quach, VP of Products Register Now Webinar OverviewCloud-based martech systems have taken over the marketing landscape. Almost every website has a dozen trackers or more, each of which creates an endless stream of data. The problem is, for most companies all that data still lives in independent silos, and the state of the art in data…

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The 2018 Martech “5000”: A Wish Granted?

The only plausible explanation for the 2018 Martech “5000” is that Marketers have got some serious karma going on. Okay, maybe not serious karma — used in a colloquial sense, though, this annual Martech graphic reads like the answer to the marketing industry’s pre-digital era prayers. Do any marketers remember the “good old days” when you pined for more data? Any of you recall, perhaps, *wishing* you had more data? More applications to help you…

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Marketing 2018: When Data Meets Science

Q: What do all marketing executives need? A: Data-backed proof of the financial success of their campaigns Q: When do they need it? A: Twenty years ago. One of the most stressful aspects of running digital marketing campaigns using cloud-based martech systems is the feeling many marketing executives have that they’re drowning in data but have next to no actionable insight—while also being asked to show proof of a positive return on marketing campaigns. It…

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The Magnificent Seven of Digital Marketing Metrics: riding into new territory with big data science and machine learning

Remember The Magnificent Seven? The characters, the actors, the storyline? The classic 1960 western starred some of the most popular actors of the day.  And as with every reboot, in 2016 a  younger and hipper cast with a whole new look pulled in a new audience with the same story, updated for modern times. As with Hollywood, so with Marketing. Digital cameras and effects gave the 2016 film a much different look and feel from…

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The gift of real-time insights for your digital marketing campaigns

You have the data. We have the science.conDati Comes Out of StealthLast week we parted the curtains on what we’ve been working on at a company-reveal event in Menlo Park. We thank the friends, partners, and investors who joined us for the first public demo of our flagship product, conDati Analytics, and the unveiling of our new website. And thanks also to our lighthouse customers for their enthusiastic participation: Discount Dance Supply, Pepperdine University, Brivo,…

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5 Steps to Getting in the Weeds of your Customer Data

You never know, you might just find your Holy Grail. New ways of understanding the customer are emerging, and companies should embrace a data-first strategy. The amount of available data grows with every click, tap or touch, through every swipe, search, or share. In industries from e-commerce to media to B2B software, companies first need to wrangle the entire data set before they can try to make sense of it all, in order to report…

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Popular college universities are jumping on the bandwagon, launching new majors in Data Science

Perusing my LinkedIn feed today, I noticed that articles about colleges now offering “Data Science” as a major and discipline are popping up. As a founder of conDati, Inc, a company that specializes in Data Science, Big Data, and Marketing Analytics, it’s wonderful for me to see that popular universities are helping the industry develop this new breed of talent, considering the skill gap that exists within Big Data and Data Science. All of this,…

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