Data Science Webinar: Take Control of Your Marketing Performance

 How Data Science Can Improve Marketing Performance Management Watch Recorded Webinar Webinar Overview Cloud-based martech systems have taken over the marketing landscape. Almost every website has a dozen trackers or more, each of which creates an endless stream of data. The problem is, for most companies all that data still lives in independent silos, and the state of the art in data analysis is whatever can be manually combined in spreadsheets, once or twice a…

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The 2018 Martech “5000”: A Wish Granted?

The only plausible explanation for the 2018 Martech “5000” is that Marketers have got some serious karma going on. Okay, maybe not serious karma — used in a colloquial sense, though, this annual Martech graphic reads like the answer to the marketing industry’s pre-digital era prayers. Do any marketers remember the “good old days” when you pined for more data? Any of you recall, perhaps, *wishing* you had more data? More applications to help you…

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