Data Science Webinar: Take Control of Your Marketing Performance

 How Data Science Can Improve Marketing Performance Management Watch Recorded Webinar Webinar Overview Cloud-based martech systems have taken over the marketing landscape. Almost every website has a dozen trackers or more, each of which creates an endless stream of data. The problem is, for most companies all that data still lives in independent silos, and the state of the art in data analysis is whatever can be manually combined in spreadsheets, once or twice a…


The 2018 Martech “5000”: A Wish Granted?

The only plausible explanation for the 2018 Martech “5000” is that Marketers have got some serious karma going on. Okay, maybe not serious karma — used in a colloquial sense, though, this annual Martech graphic reads like the answer to the marketing industry’s pre-digital era prayers. Do any marketers remember the “good old days” when you pined for more data? Any of you recall, perhaps, *wishing* you had more data? More applications to help you…


Marketing 2018: When Data Meets Science

Q: What do all marketing executives need? A: Data-backed proof of the financial success of their campaigns Q: When do they need it? A: Twenty years ago. One of the most stressful aspects of running digital marketing campaigns using cloud-based martech systems is the feeling many marketing executives have that they’re drowning in data but have next to no actionable insight—while also being asked to show proof of a positive return on marketing campaigns. It…


The Magnificent Seven of Digital Marketing Metrics: riding into new territory with big data science and machine learning

Remember The Magnificent Seven? The characters, the actors, the storyline? The classic 1960 western starred some of the most popular actors of the day.  And as with every reboot, in 2016 a  younger and hipper cast with a whole new look pulled in a new audience with the same story, updated for modern times. As with Hollywood, so with Marketing. Digital cameras and effects gave the 2016 film a much different look and feel from…


The gift of real-time insights for your digital marketing campaigns

You have the data. We have the science. conDati Comes Out of Stealth Last week we parted the curtains on what we’ve been working on at a company-reveal event in Menlo Park. We thank the friends, partners, and investors who joined us for the first public demo of our flagship product, conDati Analytics, and the unveiling of our new website. And thanks also to our lighthouse customers for their enthusiastic participation: Discount Dance Supply, Pepperdine…


5 Steps to Getting in the Weeds of your Customer Data

You never know, you might just find your Holy Grail. New ways of understanding the customer are emerging, and companies should embrace a data-first strategy. The amount of available data grows with every click, tap or touch, through every swipe, search, or share. In industries from e-commerce to media to B2B software, companies first need to wrangle the entire data set before they can try to make sense of it all, in order to report…


Into the Deep End: A Summer at a Bay Area Startup

Meet Tejas Rao, Worcester Polytechnic Institute   What was the technical highlight or accomplishment you're most proud of from this internship? Answering this question depends on whom I’m talking to, because I worked on two projects that I’m really proud of. To a job interviewer, or in an academic context, I would discuss building conDati’s Analytics Hub, a ground-up project to deliver dashboards and periodic reports to end users. Among friends or in a more informal…


A Tale of Ike’s and APIs

Meet Michael Mendelsohn, UCLA What was the technical highlight or accomplishment you're most proud of from this internship? I’m most proud of my work with figuring out how to access data through an API, transfer that data into our database, pull it back out from the database using some handy functions made by my fellow interns, and then do some cool data science on it. I had to figure out every part of this process on…


Modern marketers will make smarter bets in 2018

Hoping to Leapfrog the  Competition by Connecting Siloed Data and Implementing Machine Learning and Predictive Analytics The typical large enterprise uses 90 or more  marketing and analytics tools, while SMBs and Mid-Market companies employ between 10 and 25 martech tools to manage marketing operations and drive revenue.  That’s a lot of systems for any company to manage. The results are  dreaded data silos, which at best  provide partial insights,  and in the worst case  overlook…


Getting to Know Julia [Language] over the Summer

Meet Josh Papermaster, University of Texas, Austin What was the technical highlight or accomplishment you're most proud of from this internship? The accomplishment I’m most proud of is the logic that went into the function to format DataFrames. There were many tricky conversions between strings and integers. When numbers are a certain size, Julia Language automatically turns it into scientific notation. I had to reverse this by converting it to a string, manipulating it; and then from there,…


Top 5 “Must-Have” Categories for your MarTech Stack Tool Chest

In 2011, the inaugural MarTech Stack Landscape identified about 150 companies servicing marketers. Even then, one would have expected all those vendors to consolidate as the industry grew and matured. Instead, the martech landscape has fractured into 50 or more categories, populated by more than 5,000 vendors, fully half of which are brand-new venture-backed start-ups. Every marketer now needs to evaluate hundreds of tools, representing every new approach to customer acquisition, to find those few…


Every Summer Has a Story

Meet Kyle Kranen, UC Berkeley   What was the technical highlight or accomplishment you're most proud of from this internship? My proudest accomplishment at this internship was the reporting functionality I set up. There were quite a few constraints put on the feature, most notably that I had to use headless Chrome (a version of Chrome that had only been out for a few weeks). I had to test tools to get headless chrome to…

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