Forrester Acquires SiriusDecisions for $245M, Cyber-Monday Breaks Record, …conDati Appoints CMO

ConDati, which provides next-generation analytics for digital marketing, announced it has appointed co-founder Linh C. Ho as CMO. Linh, an adviser to conDati since its inception in 2017, most recently served as chief of staff to the CMO at SAP Concur. She successfully transitioned two CMOs in her time. Before joining Concur in 2012, she served as the vice president of marketing at OpTier, responsible for demand generation, digital marketing, corporate marketing and product marketing. OpTier was…

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The MarTech Minute: Sublimes’ new mobile ad units, emotion measurement from MetrixLab, …Linh C. Ho joins conDati..

Martech in MotionMetrixLab launches new emotion-measurement toolAvaya provides an Emotional Intensity Score and covers eight emotional domains relevant to marketing activities. The tool is an add-on module to the company’s existing research solutions portfolio.Sublime expands mobile ad solutionsThe company will now offer full-funnel marketing capabilities across both desktop and mobile environments. New mobile formats include both “sticky” and in-article ad units.Hypetap unveils AI influencer toolThe tool uses Amazon’s Rekognition, its image recognition service, to help…

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conDati Appoints Linh C. Ho to Chief Marketing Officer

conDati, a provider of next-generation analytics for digital marketing, announced today that it has appointed co-founder Linh C. Ho as chief marketing officer as the startup enters its next stage of growth. Linh, an adviser to conDati since its inception in 2017, brings 18 years of experience in B2B tech marketing and most recently served as chief of staff to the CMO at SAP Concur.Digital marketing is expected to become a $300 billion industry within the next…

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Tech Moves: Highspot taps Adobe exec as CMO; conDati adds CMO to Seattle office; and more

Digital marketing analytics company conDati tapped SAP Concur executive Linh Ho, a co-founder and longtime advisor of conDati, to serve as its chief marketing officer.She joins the company from SAP Concur, where she spent six years, most recently as the company’s chief of staff. SAP bought Concur, a Seattle-area expense management company, for $8.3 billion in 2014.Ho was previously the VP of marketing at New York-based enterprise company OpTier. Although conDati is based in the…

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conDati Has Appointed Co-founder Linh C. Ho as Chief Marketing Officer

conDati has appointed co-founder Linh C. Ho as chief marketing officer as the startup enters its next stage of growth. Linh, an adviser to conDati since its inception in 2017, brings 18 years of experience in B2B tech marketing and most recently served as chief of staff to the CMO at SAP Concur.Read entire article on Seattle Business website » « Back to News

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conDati Adviser and Co-founder Linh Ho Named CMO as Startup Enters Next Stage of Growth

Former CMO Chief of Staff of SAP Concur to Lead Marketing and ProductsconDati, a provider of next-generation analytics for digital marketing, announced that it has appointed co-founder Linh C. Ho as chief marketing officer as the startup enters its next stage of growth. Linh, an adviser to conDati since its inception in 2017, brings 18 years of experience in B2B tech marketing and most recently served as chief of staff to the CMO at SAP Concur.Digital marketing…

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conDati Helps Companies Drive Value From Their Cloud-Based Marketing Applications

conDati is a provider of analytics for digital marketing that help companies drive value from their cloud-based marketing applications and improve digital marketing ROI. Below is our recent interview with Ken Gardner, CEO & Founder at conDati: Q: Ken, tell us something more about conDati’s cloud-based data science application? A: conDati’s cloud-based data science application delivers the next generation of marketing analytics, creating a single unified data asset from siloed martech systems. This provides marketing…

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Why CMO’s Should Focus on the Financial Performance of Digital Marketing

How much of your digital marketing spends are falling through the cracks with no accountability on return at all? What percentage of marketing insights and reports are ever even read, forget acted upon, in your marketing organization? How hard is it to connect the dots between the various marketing systems installed to really stick together a comprehensive picture about digital marketing performance across campaigns? Are these questions that keep you up at night? Ken Gardner,…

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25 Daily Habits Practiced by Highly Successful People

If you want to achieve a higher level of success in life, you need to be intentional--it's not just going to happen. Start by taking advice from more than two dozen executives who credit simple daily routines for helping them rise to the top. 1. Start your day with what matters most. "I have made it a daily practice to eat breakfast with my son. Landon and I wake up early each weekday to cook…

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Machine intelligence for digital marketing analytics: Interview

Marketing goods and services is becoming increasingly complex, and to gain a competitive advantage machine learning and data analytics are required to foster insights. A new tool for this comes from conDati. conDati Marketing Analytics is a cloud-based service that applies data integration, data science and machine learning to help marketers understand and improve the performance of digital campaigns. conDati is designed for continuous campaign performance monitoring, reporting and analytics. To understand more about marketing…

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Advances in digital marketing analytics: Interview

Digital marketing is seeing many changes, especially relating to the importance of data gathering and then using the analysed data for marketing purposes. conDati’s CEO Ken Gardner provides some insights. Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. To be competitive in the digital marketing space, the use of data analytics is crucial. Tools to…

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MarTech Today: Ads.txt for apps, the Procrastinator’s guide to GDPR compliance & conDati’s new analytics platform

« Back to News Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. ConDati’s new analytics platform combats the problems associated with siloed data, promises to save businesses time and money Jun 7, 2018 by Robin Kurzer The company says it is ‘the first truly modern marketing analytics platform, providing real-time understanding of campaign performance.’ Read MarTech Today.

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