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Businesses are often caught off-guard by major disruptions to their markets, or to the market overall. Some things can be planned for, some cannot. In both cases the winners are those that can size up–and adapt to–those disruptions the quickest. That’s where Artificial Intelligence (AI) came in for a maker of non-slip shoes that needed

Today, marketing leaders can far more accurately predict ROI and ROAS in their 2020 planning through data science. The magic happens when AI and machine learning is applied to unified cross-channel campaign data, writes, conDati Co-Founder and CMO Linh Ho. Read entire article on MarTech Advisor website » Share on facebook Share on twitter Share on

conDati is helping digital marketers to make better decisions using data from multiple channels and platforms. Data analytics in marketing have long been among the more sophisticated approaches found within companies. All sorts of predictive and prescriptive analytics are used to segment customers, identify which of them are most likely to buy, and which prices,

MarTech Pioneer Provides Omnichannel Campaign Performance Analytics and AI-Driven Recommendations to Optimize Campaigns conDati announced the launch of new capabilities on top of its digital marketing solution that helps eTailers and digital marketers understand their omnichannel campaign performance to sales revenue in a single platform. conDati’s AI and machine learning capabilities provide current insights and

Marketing analytics startup conDati is out today with new capabilities, offering data science as a solution for marketers interested in predictive analytics. The pitch is that today’s marketers with omnichannel inspirations need a machine learning-driven platform that will not only assess the success of campaigns across several media but also point them toward paths for

Linh Ho has some cool ideas, some bigger and some smaller, some realized and some still just dreams. One was to create an app to connect kitchen-challenged people like herself with talented home chefs. That vision became a reality in 2015 with her creation and launch of Omnummy. The name was inspired by Cookie Monster’s

ConDati, which provides next-generation analytics for digital marketing, announced it has appointed co-founder Linh C. Ho as CMO. Linh, an adviser to conDati since its inception in 2017, most recently served as chief of staff to the CMO at SAP Concur. She successfully transitioned two CMOs in her time.  Before joining Concur in 2012, she served

Martech in Motion MetrixLab launches new emotion-measurement toolAvaya provides an Emotional Intensity Score and covers eight emotional domains relevant to marketing activities. The tool is an add-on module to the company’s existing research solutions portfolio. Sublime expands mobile ad solutionsThe company will now offer full-funnel marketing capabilities across both desktop and mobile environments. New mobile

conDati, a provider of next-generation analytics for digital marketing, announced today that it has appointed co-founder Linh C. Ho as chief marketing officer as the startup enters its next stage of growth. Linh, an adviser to conDati since its inception in 2017, brings 18 years of experience in B2B tech marketing and most recently served as chief

Digital marketing analytics company conDati tapped SAP Concur executive Linh Ho, a co-founder and longtime advisor of conDati, to serve as its chief marketing officer. She joins the company from SAP Concur, where she spent six years, most recently as the company’s chief of staff. SAP bought Concur, a Seattle-area expense management company, for $8.3

conDati has appointed co-founder Linh C. Ho as chief marketing officer as the startup enters its next stage of growth. Linh, an adviser to conDati since its inception in 2017, brings 18 years of experience in B2B tech marketing and most recently served as chief of staff to the CMO at SAP Concur. Read entire article on Seattle Business

Former CMO Chief of Staff of SAP Concur to Lead Marketing and Products conDati, a provider of next-generation analytics for digital marketing, announced that it has appointed co-founder Linh C. Ho as chief marketing officer as the startup enters its next stage of growth. Linh, an adviser to conDati since its inception in 2017, brings 18 years

conDati is a provider of analytics for digital marketing that help companies drive value from their cloud-based marketing applications and improve digital marketing ROI. Below is our recent interview with Ken Gardner, CEO & Founder at conDati: Q: Ken, tell us something more about conDati’s cloud-based data science application? A: conDati’s cloud-based data science application

How much of your digital marketing spends are falling through the cracks with no accountability on return at all? What percentage of marketing insights and reports are ever even read, forget acted upon, in your marketing organization? How hard is it to connect the dots between the various marketing systems installed to really stick together