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Businesses are often caught off-guard by major disruptions to their markets, or to the market overall. Some things can be planned for, some cannot. In both cases the winners are those that can size up–and adapt to–those disruptions the quickest. That’s where Artificial Intelligence (AI) came in for a maker of non-slip shoes that needed

Today, marketing leaders can far more accurately predict ROI and ROAS in their 2020 planning through data science. The magic happens when AI and machine learning is applied to unified cross-channel campaign data, writes, conDati Co-Founder and CMO Linh Ho. Read entire article on MarTech Advisor website » Share on facebook Share on twitter Share on

conDati is helping digital marketers to make better decisions using data from multiple channels and platforms. Data analytics in marketing have long been among the more sophisticated approaches found within companies. All sorts of predictive and prescriptive analytics are used to segment customers, identify which of them are most likely to buy, and which prices,

MarTech Pioneer Provides Omnichannel Campaign Performance Analytics and AI-Driven Recommendations to Optimize Campaigns conDati announced the launch of new capabilities on top of its digital marketing solution that helps eTailers and digital marketers understand their omnichannel campaign performance to sales revenue in a single platform. conDati’s AI and machine learning capabilities provide current insights and

Marketing analytics startup conDati is out today with new capabilities, offering data science as a solution for marketers interested in predictive analytics. The pitch is that today’s marketers with omnichannel inspirations need a machine learning-driven platform that will not only assess the success of campaigns across several media but also point them toward paths for

Linh Ho has some cool ideas, some bigger and some smaller, some realized and some still just dreams. One was to create an app to connect kitchen-challenged people like herself with talented home chefs. That vision became a reality in 2015 with her creation and launch of Omnummy. The name was inspired by Cookie Monster’s

ConDati, which provides next-generation analytics for digital marketing, announced it has appointed co-founder Linh C. Ho as CMO. Linh, an adviser to conDati since its inception in 2017, most recently served as chief of staff to the CMO at SAP Concur. She successfully transitioned two CMOs in her time.  Before joining Concur in 2012, she served

Martech in Motion MetrixLab launches new emotion-measurement toolAvaya provides an Emotional Intensity Score and covers eight emotional domains relevant to marketing activities. The tool is an add-on module to the company’s existing research solutions portfolio. Sublime expands mobile ad solutionsThe company will now offer full-funnel marketing capabilities across both desktop and mobile environments. New mobile

conDati, a provider of next-generation analytics for digital marketing, announced today that it has appointed co-founder Linh C. Ho as chief marketing officer as the startup enters its next stage of growth. Linh, an adviser to conDati since its inception in 2017, brings 18 years of experience in B2B tech marketing and most recently served as chief

Digital marketing analytics company conDati tapped SAP Concur executive Linh Ho, a co-founder and longtime advisor of conDati, to serve as its chief marketing officer. She joins the company from SAP Concur, where she spent six years, most recently as the company’s chief of staff. SAP bought Concur, a Seattle-area expense management company, for $8.3

conDati has appointed co-founder Linh C. Ho as chief marketing officer as the startup enters its next stage of growth. Linh, an adviser to conDati since its inception in 2017, brings 18 years of experience in B2B tech marketing and most recently served as chief of staff to the CMO at SAP Concur. Read entire article on Seattle Business

Former CMO Chief of Staff of SAP Concur to Lead Marketing and Products conDati, a provider of next-generation analytics for digital marketing, announced that it has appointed co-founder Linh C. Ho as chief marketing officer as the startup enters its next stage of growth. Linh, an adviser to conDati since its inception in 2017, brings 18 years

conDati is a provider of analytics for digital marketing that help companies drive value from their cloud-based marketing applications and improve digital marketing ROI. Below is our recent interview with Ken Gardner, CEO & Founder at conDati: Q: Ken, tell us something more about conDati’s cloud-based data science application? A: conDati’s cloud-based data science application

How much of your digital marketing spends are falling through the cracks with no accountability on return at all? What percentage of marketing insights and reports are ever even read, forget acted upon, in your marketing organization? How hard is it to connect the dots between the various marketing systems installed to really stick together

If you want to achieve a higher level of success in life, you need to be intentional–it’s not just going to happen. Start by taking advice from more than two dozen executives who credit simple daily routines for helping them rise to the top. 1. Start your day with what matters most. “I have made

Marketing goods and services is becoming increasingly complex, and to gain a competitive advantage machine learning and data analytics are required to foster insights. A new tool for this comes from conDati. conDati Marketing Analytics is a cloud-based service that applies data integration, data science and machine learning to help marketers understand and improve the

Digital marketing is seeing many changes, especially relating to the importance of data gathering and then using the analysed data for marketing purposes. conDati’s CEO Ken Gardner provides some insights. Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any

« Back to News Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. ConDati’s new analytics platform combats the problems associated with siloed data, promises to save businesses time and money Jun 7, 2018 by Robin Kurzer The company says it

ConDati has launched a Big Data as a Service analytics platform, saying it is “the first truly modern marketing analytics platform, providing real-time understanding of campaign performance.” The platform collects multichannel campaign data and translates it, using machine learning, into an insights dashboard that marketers can use in real time. Full Story: MarTech Today Read

The company says it is ‘the first truly modern marketing analytics platform, providing real-time understanding of campaign performance.’ Understandable, actionable analytics is key to the success of any data-driven business. But cobbling together siloed data from a variety of tools — and then fully understanding it — can be tough, especially for mid-size companies that

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology: ConDati’s new analytics platform combats the problems associated with siloed data, promises to save businesses time and money Jun 7, 2018 by Robin Kurzer The company says it is ‘the first truly modern marketing analytics platform, providing real-time understanding of campaign performance. Read

conDati today announced the first commercial release of conDati Marketing Analytics, a cloud-based service that applies data integration, data science and machine learning to help marketers understand and improve the performance of digital campaigns. conDati Marketing Analytics blends siloed data from multiple martech systems to deliver a single, unified data asset. That data asset is

ConDati Launches Marketing Analytics Solution For Campaign Insights ConDati, a data science solutions provider, has released conDati Marketing Analytics, a cloud-based solution designed to use machine learning, data integration and data science to provide marketers with campaign performance insights. The release of Marketing Analytics follows conDati’s recent Series A financing round of $4.75 million. “Our

ConDati Snags $4.75 Million for Digital Marketing Analytics Jeff Webber of The Entrepreneurs’ Fund was among the round’s investors, VentureBeat reported. ConDati aims to provide its clients a ‘holistic view’ of their marketing results. The funding will help ConDati build out its offerings. Read Raise Report on StreetFight. « Back to News

ConDati, a Palo Alto, Calif.-based provider of next-generation analytics for digital marketing, raised $4.75 million in Series A funding. The investors were not named. See Term Sheet on Fortune. « Back to News

« Back to News Palo Alto, California-based ConDati, a provider of next-generation analytics for digital marketing, has raised $4.75 million in Series A funding. The investors were not named. PRESS RELEASE PALO ALTO, Calif. — May 31, 2018 — conDati, a startup provider of next-generation analytics for digital marketing, today announced key milestones as the

Marketing insights startup conDati Inc. today launched a cloud-based analytics platform that’s designed to help marketers better understand the impact of their digital advertising campaigns. The platform is said to rely on machine learning that processes and analyzes siloed data from multiple marketing technology systems, unifying that data to provide more insights into the performance

Cloud-based Platform Combines Data Science and Machine Learning to Provide Predictive Analytics and Insights to Marketers and Improve Campaign Performance conDati has announced the first commercial release of conDati Marketing Analytics, a cloud-based platform that applies data science and machine learning to help marketers understand and improve the performance of digital campaigns. conDati Marketing Analytics

Palo Alto, CA: conDati today announced the first commercial release of conDati Marketing Analytics, a cloud-based service that applies data integration, data science and machine learning to help marketers understand and improve the performance of digital campaigns. conDati Marketing Analytics blends siloed data from multiple martech systems to deliver a single, unified data asset. That

ConDati has raised $4.75 million in funding for its next-generation analytics for digital marketing. The Palo Alto, California-based company is also announcing its flagship service, ConDati Marketing Analytics. ConDati said it wants to deliver a holistic view of digital marketing performance. The company leverages the economics of the cloud to give even small and mid-sized