News

Share on facebook Share on twitter Share on linkedin Today, marketing leaders can far more accurately predict ROI and ROAS in their 2020 planning through data science. The magic happens when AI and machine learning is applied to unified cross-channel campaign data, writes, conDati Co-Founder and CMO Linh Ho. Read entire article on MarTech Advisor

Share on facebook Share on twitter Share on linkedin conDati is helping digital marketers to make better decisions using data from multiple channels and platforms. Data analytics in marketing have long been among the more sophisticated approaches found within companies. All sorts of predictive and prescriptive analytics are used to segment customers, identify which of

Share on facebook Share on google Share on twitter Share on linkedin MarTech Pioneer Provides Omnichannel Campaign Performance Analytics and AI-Driven Recommendations to Optimize Campaigns conDati announced the launch of new capabilities on top of its digital marketing solution that helps eTailers and digital marketers understand their omnichannel campaign performance to sales revenue in a

Share on facebook Share on google Share on twitter Share on linkedin Marketing analytics startup conDati is out today with new capabilities, offering data science as a solution for marketers interested in predictive analytics. The pitch is that today’s marketers with omnichannel inspirations need a machine learning-driven platform that will not only assess the success

Linh Ho has some cool ideas, some bigger and some smaller, some realized and some still just dreams. One was to create an app to connect kitchen-challenged people like herself with talented home chefs. That vision became a reality in 2015 with her creation and launch of Omnummy. The name was inspired by Cookie Monster’s

ConDati, which provides next-generation analytics for digital marketing, announced it has appointed co-founder Linh C. Ho as CMO. Linh, an adviser to conDati since its inception in 2017, most recently served as chief of staff to the CMO at SAP Concur. She successfully transitioned two CMOs in her time.  Before joining Concur in 2012, she served

Martech in Motion MetrixLab launches new emotion-measurement toolAvaya provides an Emotional Intensity Score and covers eight emotional domains relevant to marketing activities. The tool is an add-on module to the company’s existing research solutions portfolio. Sublime expands mobile ad solutionsThe company will now offer full-funnel marketing capabilities across both desktop and mobile environments. New mobile

conDati, a provider of next-generation analytics for digital marketing, announced today that it has appointed co-founder Linh C. Ho as chief marketing officer as the startup enters its next stage of growth. Linh, an adviser to conDati since its inception in 2017, brings 18 years of experience in B2B tech marketing and most recently served as chief

Digital marketing analytics company conDati tapped SAP Concur executive Linh Ho, a co-founder and longtime advisor of conDati, to serve as its chief marketing officer. She joins the company from SAP Concur, where she spent six years, most recently as the company’s chief of staff. SAP bought Concur, a Seattle-area expense management company, for $8.3

conDati has appointed co-founder Linh C. Ho as chief marketing officer as the startup enters its next stage of growth. Linh, an adviser to conDati since its inception in 2017, brings 18 years of experience in B2B tech marketing and most recently served as chief of staff to the CMO at SAP Concur. Read entire article on Seattle Business

Former CMO Chief of Staff of SAP Concur to Lead Marketing and Products conDati, a provider of next-generation analytics for digital marketing, announced that it has appointed co-founder Linh C. Ho as chief marketing officer as the startup enters its next stage of growth. Linh, an adviser to conDati since its inception in 2017, brings 18 years

conDati is a provider of analytics for digital marketing that help companies drive value from their cloud-based marketing applications and improve digital marketing ROI. Below is our recent interview with Ken Gardner, CEO & Founder at conDati: Q: Ken, tell us something more about conDati’s cloud-based data science application? A: conDati’s cloud-based data science application

How much of your digital marketing spends are falling through the cracks with no accountability on return at all? What percentage of marketing insights and reports are ever even read, forget acted upon, in your marketing organization? How hard is it to connect the dots between the various marketing systems installed to really stick together

If you want to achieve a higher level of success in life, you need to be intentional–it’s not just going to happen. Start by taking advice from more than two dozen executives who credit simple daily routines for helping them rise to the top. 1. Start your day with what matters most. “I have made

Marketing goods and services is becoming increasingly complex, and to gain a competitive advantage machine learning and data analytics are required to foster insights. A new tool for this comes from conDati. conDati Marketing Analytics is a cloud-based service that applies data integration, data science and machine learning to help marketers understand and improve the