Events

Upcoming Events

Join a panel of data-driven marketing leaders from Prove Agency, Party City and conDati for a look at the role of analytics in brand-agency relationships, now and in the future.

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Join conDati Data Scientist Molly Mooney as she shares best practice approaches to setting up UTM parameters in Google Ads, Facebook Ads and LinkedIn Ads.

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Data and digital transformation played a huge role for those companies that were able to navigate and survive 2020.

As we embark on a new year, companies need to continue to adopt an agile mindset so they can pivot and adapt to whatever is thrown their way. Temporary band-aid solutions need to be replaced with permanent adaptable solutions and trusted strategic partnerships need to be forged.

Join conDati COO and founder Linh Ho as she shares the essential components to fully utilizing and getting value out of ecommerce and marketing data:

  • Success through a dynamic partner ecosystem
  • Why quality, complete and real-time data is a must have
  • Unlocking the power of your data with modern systems and AI

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For many of us this past year has changed the way we do business. Not all of it being bad. Digital transformation accelerated a whopping 5-10 years in just 90 days! But what does this mean heading into 2021?

Join conDati COO and co-founder Linh Ho as she shares her perspective on 2020 and what marketing and ecommerce leaders should focus on in 2021.

What will be covered:

  • Why some companies rebounded better than others
  • Must have attributes to thrive in the long run
  • The role of data, AI and strategic partnerships

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Join conDati CMO, Linh Ho as she shares how unified cross-channel digital campaign data tied to ecommerce or CRM sales, and displayed in real-time best practice dashboards, can help you easily and confidently make data-driven decisions to drive revenue lift.

What will be covered:

  • The challenges and opportunities with disparate data across marketing platforms like Shopify, HubSpot, Salesforce, Marketo, Facebook, Google and more
  • The need for cross-channel visibility to make critical decisions
  • The importance of granularity in data to reveal actionable insights
  • The role of AI in digital ad spend allocation

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As ecommerce sales rocket, companies are accelerating or reevaluating their direct-to-consumer (D2C) strategies. Getting it right can reward them with both increased profitability and market share. But what does that involve? Join James Kim, VP of ecommerce at MGA Entertainment (the world’s largest privately-owned toymaker), Corey Holmes, Launch Engineer for Shopify, and Linh Ho, CMO and cofounder at conDati, for lessons learned from the recent launch of the L.O.L. Surprise! D2C website.

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conDati RevenueLift™ Optimization makes getting up to 50% revenue lift from optimizing digital ad campaign bids look easy. But there is a sophisticated multi-step algorithm process that is quite complex that powers it.

Join conDati’s Iris Lieuw, VP of Data Science & Engineering, and Phillip North, Director of Data Science, as they share the science and mathematics that makes RevenueLift Optimization a must have for all paid search and paid social marketers.

What will be covered:

  • The use of AI to unburden paid digital media professionals from manual optimization
  • A look under the hood of RevenueLift Optimization
  • Microsegments and the role they play in driving conversion and revenue lift
  • Leveraging a multi-step algorithm approach for optimal ad spend allocation

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Connecting marketing data across siloed systems (Google Analytics, Google Ads and Facebook Ads, Shopify, Salesforce, HubSpot, Marketo, etc.) provides more accurate insights when it comes to attribution, cross-channel analyses and tying web analytics to revenue. But the task of doing so isn’t an easy one. Why is that?

Join conDati CEO Ken Gardner as he explains the importance of unifying marketing data and learn why the process can be time-consuming and tricky. Specific system examples will be shared to illustrate nuances.

  • Why unifying marketing data is important – Limited Visibility = Limited Confidence
  • What is involved in building production data pipelines
  • The unique challenges each data source presents including navigating data quotas and handling retries from “socket timeouts” and “service unavailable”
  • Working with data latency
  • The power of clean, unified data and AI/ML

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Join conDati CMO Linh Ho for a Q&A session with James Dollinger-McElligott, VP Marketing and E-commerce at Shoes for Crews, to discuss how conDati RevenueLift™ gave him the ability and confidence to quickly make and action on decisions that helped Shoes for Crews rebound quickly over the past couple of months and set new records.

  • There is more unrealized revenue in your digital ad campaigns than you think
  • The right analytics solution will greatly reduce decision cycles
  • Experimentation is much less risky with real-time data
  • Not to underestimate the confidence and agility AI can provide

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Join conDati CMO Linh Ho for a candid conversation with Guy Arama, a corporate marketing executive previously at Microsoft, SAP, Automation Anywhere, and multi-unit restaurant owner. Learn how Guy has pivoted his restaurant business by doubling down on digital channels and data to guide his efforts to survive.

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Join conDati’s CEO Ken Gardner as he shares what he is seeing across conDati’s customers and the playbook that has emerged that is setting these companies up to greatly benefit as the economy rebounds.

Learn about:

  • Which paid marketing campaigns to focus on
  • Marketing channels that are performing
  • Whether sales promotions are a key strategy
  • Where you should be investing budget

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Join our panel of martech leaders to hear about the latest in data technology, marketing roles and governance. They’ll share important insights on the opportunities that 2020 can still provide, as you try to manage your results, data integrity and martech organization needs.

Register on MarTech Today »

Join conDati’s VP of Revenue Marketing, Kelly McKeown and VP of Data Science, Iris Lieuw as they talk about campaign tracking, specifically UTM tagging and how important it is to get it right, and how to monitor, maintain and fix UTM tags.

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Join conDati’s VP of Revenue Marketing, Kelly McKeown and VP of Data Science, Iris Lieuw as they showcase forecasting using machine learning and the benefits associated with it. This includes planning and scheduling against seasonality, quick reaction to shortfalls, and forecast accuracy. Includes live demo!

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To stay relevant, marketers need to constantly redefine “data-driven marketing” to keep up with advancements in technology like AI and data governance. And who better to share this playbook than the CMO of the San Francisco 49ers Alex Chang. Join Alex and conDati CMO and cofounder Linh Ho for a frank discussion on the changing face of data-driven marketing.

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Join conDati’s CEO Ken Gardner as he showcases how an online retailer leveraged conDati RevenueLift™ (an AI-driven marketing platform for campaign decisioning and predictive analytics) to drive an impressive 13% lift in e-commerce revenue over a historically low holiday period.

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Join our expert panel from Instagram, Disney, Gallo Wines and a MarTech executive recruiting firm for insights on the challenges and opportunities you’ll face on your data-driven journey in 2020. They’ll look at key data trends, including:

  • The importance of data governance
  • Ways to unlocking the power of your data with AI
  • The data talent gap and how to bridge it

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Join conDati’s CEO Ken Gardner and CMO Linh Ho for a live webcast discussion on the topic of AI, predictive models, and science-based recommendations to maximize marketing’s contribution to business success.

What you’ll learn:

  • How marketing data and technology has evolved
  • AI’s role in transforming marketing intelligence
  • Use of AI-powered technology for campaign decisioning

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Join conDati’s Chief Strategy Officer Jonathan Joseph and Chief Data Scientist John Zicker to learn about the evolution of marketing intelligence, and best practices in applying AI/ML for higher pipeline and revenue conversions including:

  • Building data science into the tech stack and workflow
  • Modules for optimization, budget allocation and forecasting
  • Journey analytics and attribution using statistical models

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View the video from the fireside chat from this evening to hear an amazing lineup of CMOs discuss “Turning Marketing Data into Business Growth”.

  • Christy Marble, CMO, Visier
  • Elissa Fink, Former CMO, Tableau Serial Board Member and Advisor
  • Denise Persson, CMO, Snowflake
  • Linh C. Ho, CMO and Co-Founder, conDati
  • Lynn Girotto, CMO, Amperity

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conDati Senior Director of Revenue Marketing, Kelly McKeown and Search Discovery’s Senior Director, John Lovett, discuss how to use AI and ML to drive pipeline and revenue growth.

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conDati Chief Strategy Officer, Jonathan Joseph and Activision’s Director of Audiences & Marketing Optimization, Tim Cook, discuss how data strategy is the key to unlocking next-gen marketing campaign effectiveness and ROI. Register on AMA Website 

Watch conDati CMO Linh Ho, Buzzfeed’s senior director of ad effectiveness Margo Arton, and Marquee Brands VP of digital commerce Philip Nguyen to learn the three key things to boost ROAS and digital campaign ROI. Register and View on Adweek Website

The world of marketing continues to get disrupted with the ever growing martech landscape, the shifting customer experience, and the sheer volume of data. Marketers are challenged to continue to drive revenue growth while embracing our data-driven, digitally-led world. Learn how you can gain 100% confidence in your data, improve your productivity and efficiency by 10-50x while increasing your digital advertising revenue lift up to 50%.   
Register and View on Snowflake Cloud Analytics Academy

In this webinar, John Zicker, conDati’s Chief Data Scientist, will discuss how machine learning can improve marketing forecast models, revenue optimization, real-time marketing analytics and change detection. 

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In this recorded webinar, we discuss how marketing organizations can begin to use data science to generate new insights and achieve real business benefits, with minimal time commitment and affordable costs.

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Past Events

February 23-25, 2021, Online

For over 20 years, eTail has brought together retail innovators to hear inspirational tactical content paired with curated networking.

At the eTail Virtual Summit & Expo, you’ll get action-packed stories, disruptive strategies, strategic conversations, and connections with top minds at America’s most successful retailers. No commercials. No egos. We cut out the fluff to give you hundreds of strategic takeaways to increase profits from your business.

Register with eTail »

eTail Virtual Event Keynote Panel Discussion

Tuesday, November 10, 2020  | 9:55 am – 10:25 am PST

The executives on this panel know what is leading the continued direct-to-consumer gold rush. Learn their secrets and how they continue to disrupt their verticals. Topics include rethinking segmentation, targeting and marketing to scale for success.

  • Linh Ho, Co-Founder and CMO, conDati
  • Adrian Solgaard, Founder & CEO, Solgaard
  • Emily Kresnicka, Consumer Sales Team Lead, Bump Boxes
  • Tim Murphy, CEO, Branch Basics

Register with eTail »

Wednesday, October 28, 2020  |  3:00PM – 4:30PM PST

Join Wednesday, October 28th for wine tasting and a roundtable chat with Ken Gardner, CEO and Co-Founder of conDati, and former Chairman and Founder of Soasta to learn:

  • How Soasta doubled product margins by simply changing their product architecture from a legacy cloud solution to Snowflake, which led to a successful acquisition by Akamai.
  • The factors Ken considered when choosing Snowflake as the data platform for conDati’s customer facing analytics product.

You won’t want to miss Ken’s experience and perspective on leading successful customer facing analytics products for his last two companies, and a fun experience of wine tasting!

We will pair this conversation with three wonderful wines from renowned Trefethen Family Vineyards and bring the Napa Valley tasting room experience directly to you!

Register with Snowflake »

November 21, 2019,  6:00 PM | 1201 3rd Ave, Seattle, WA 98101

conDati CMO, Linh C. Ho, has been selected to participate in Founders Live Seattle. Join other entrepreneurs at WeWork and hear from 5 awesome Seattle startups. Founders Live is an unforgettable happy hour competition sweeping the globe where up to five handpicked companies take the hot seat, with only 99 seconds to pitch their company and describe their value proposition in front of an eager audience. After the pitches and audience Q&A, the crowd will vote on a winner who will not only receive an award, but recognition from the crowd and also the opportunity to talk more about their product or service. $10 for all attendees, which includes a great time! Food and drinks will be available.

Register Now »

November 19, 2019,  4:30 PM | 701 5th Ave 75th Floor, Seattle, WA 98104

Join this all-star panel as they discuss how top companies and leaders are turning data from a cost center to a revenue source by:

  • Providing world class analytics to their sales and marketing teams
  • Simplifying customer-facing analytics
  • Creating new revenue streams with existing data
  • Eliminating complexities of storing, integrating, analyzing and sharing data

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October 9, 4:30-7:30 | Vancouver

Join us for an evening of nibbles, drinks, networking and a brief fireside chat on “Turning Marketing Data into Business Growth”. Speakers include:

  • Christy Marble, CMO, Visier
  • Elissa Fink, Former CMO, Tableau Serial Board Member and Advisor
  • Denise Persson, CMO, Snowflake
  • Linh C. Ho, CMO and Co-Founder, conDati
  • Kristine Steuart, CEO & Co-Founder, Allocadia

October 3 | Cincinnati 

We’re excited to have been invited to participate in Brand Fusion 2019. conDati Chief Strategy Officer Jonathan Joseph will meet with some of the world’s top brand marketers to address specific business challenges around transforming marketing data, powered by artificial intelligence (AI) and machine learning (ML), into business growth opportunities by building data science into the marketing workflow. 

September 25, 4:30-7:30 | San Francisco

Join us for an evening of nibbles, drinks, networking and a brief fireside chat on “Turning Marketing Data into Business Growth”. Speakers include:

  • Christy Marble, CMO, Visier
  • Elissa Fink, Former CMO, Tableau Serial Board Member and Advisor
  • Denise Persson, CMO, Snowflake
  • Linh C. Ho, CMO and Co-Founder, conDati

July 23, 4:30-7:30 | Seattle

Join us for an evening of nibbles, drinks, networking and a brief fireside chat on “Turning Marketing Data into Business Growth”. Speakers include:

  • Christy Marble, CMO, Visier
  • Elissa Fink, Former CMO, Tableau Serial Board Member and Advisor
  • Denise Persson, CMO, Snowflake
  • Linh C. Ho, CMO, conDati
  • Lynn Girotto, CMO, Amperity

June 3-6, 2019 | San Francisco, CA

Join the conDati team, along with 1500 attendees, at Snowflake Summit to hear from business and technical thought leaders, including Founder, CEO, & Chairman of the Board at conDati, Ken Gardner (11:30am and 3:35pm June 4) about what’s possible with modern data analytics.
More Event Info »

February 19-22  |  Palm Springs, CA  |  Booth S57

conDati will be hosting a workshop track on Day 1. We will be located in the StartUp Pavilion Days 2-3. We look forward to seeing you there!

February 4-5  |  Dallas, TX 

conDati will be holding a workshop February 4th at 6:30pm entitled “Digital Marketing: Illuminate Your Blindspots”. Please join us!