Our Story
Condati’s history is rooted in data. Our founders built successful companies that pioneered large-scale data integration, tool sets for advanced data science, and real-time data visualizations. In 2017 they founded Condati to address the modern marketer’s lament:
“We have more data in more siloes than we can count, but we don’t have intelligence at our fingertips organized in a way to allow us to quickly make confident decisions to grow our business.”
This originally led Condati to its first offering, AI-powered Marketing Analytics-as-a-Service, which was recognized by Gartner in late 2019 as a Cool Vendor in AI for Marketing.
After success across several market segments, the Condati board recruited Kathryn Kranen as CEO in early 2021. With her previous experience and major market successes leading automation companies, she was the obvious choice to take Condati to the next level.
After many discussions with thought leaders and customers, the executive team got to work reimagining Condati’s future. They anchored on specific pain points they had heard repeatedly from digital marketers:
- Dashboards and reports just visualize data; they don’t provide the explicit and prioritized actions needed to optimize for greater business profitability.
- Buried deep within the digital ad platforms are thousands of opportunities for financial micro-optimization. Ad platforms make it easy to spend more money, but hard to know how money could be better spent or where to focus for the highest return.
- Sourcing and deploying precious digital marketing and data analyst talent to fully optimize financial performance is costly and inefficient.
- Aiming squarely at these pain points, Condati’s team forged a new mission: Turn data into profit!
Leveraging their combined experience in automation, data science, and digital marketing, Condati architected a prescriptive analytics engine that automates the data-driven decisions an expert marketing analyst and performance marketer would make to maximize revenue within an existing ad budget. Humans can’t make thousands of tradeoffs in a week, or easily prioritize thousands of optimization choices by financial impact, but AI can.
Quant Marketer was born.
Leadership
Condati is proud to have some of the most talented data and technology leaders. They are passionate about and work tirelessly toward making marketing and ecommerce professional’s day-to-day decision making easier.

Kathryn Kranen


Oz Levia

Kelly McKeown


Alessandro Mendes

Marielena Gardner

Luke Gardner


Sara Hillman

Board Members & Advisors
We Would Love to Hear from You
We’re ready to answer all your questions! Contact a Condati specialist, inquire about media opportunities, or get in touch to see how we can partner together.