conDati's Data Science Solutions for Marketing

condati for Digital Marketers

Using data science today to uncover
commercial insights for tomorrow.

At conDati we apply machine learning and data science techniques to developing out-of-the-box solutions that transform massive volumes of customer, event, and transaction data into accessible insights and usable information.

We are on a mission to provide Marketing executives and hands-on marketers with the comprehensive and real-time visibility, predictive models, and science-based recommendations they need to maximize Marketing’s contribution to business success.

The Problem We See

2019 Martech Categories and Products

Too Much Data; Many Sources;
Too Little Information

The typical mid-sized enterprise manages at least 10 cloud-based marketing services — resulting in a deluge of siloed data streams that are nearly impossible to blend, synchronize, analyze, and share.

For mid-market organizations without data science teams or large IT staffs, combining Marketing data and integrating it with data from Finance and elsewhere is an insurmountable challenge.

In this fractured data landscape, it’s difficult to even gain visibility into Marketing’s performance and business contributions, much less identify data-driven improvements to improve ROI.

How We Are Solving It

You Have the Data; We Have the Science

Even mid-market enterprises can now afford to collect, store, and analyze the data needed to continuously measure and improve Marketing’s ROI — if only they could afford the data scientists. conDati combines high-performance data management in the cloud with deep data science expertise to fill the marketing analytics gap:

  • Comprehensive: conDati collects, stores, and blends every data element from every system you give us access to — without limits on how much data you can store, or for how long you can store it.
  • Real-time: Data elements appear in the conDati data warehouse as soon as they’re recorded by the source systems: we reduce data latency from hours (or days!) to seconds. 
  • Accessible: Our visualizations help busy people understand complex information. The goal in all our displays is to make the most difficult marketing decisions as clear as possible — and easy to share, with individuals and across the organization.
  • Actionable: conDati’s predictive analytics for marketing give clear, accurate, and current visibility into what’s working and what’s not — and what can be done to improve it.
Adwords Campaign Summary

Business Is a Team Sport

Moore’s Law means that every few years an entirely new set of capabilities becomes possible. conDati’s founders have followed this progression for their entire careers in pursuit of working with big data to yield the greatest informational advantage: At Sagent, we figured out large-scale data integration. At iStante we pioneered real-time dashboards, and at SOASTA we mastered toolsets for advanced data science and machine learning.

We’re now pointing these experiences at the modern marketer’s lament:

“We have more data in more siloes than we can count, but we don’t have any information. We don’t have the ability to combine all this data into insight that will allow us to make better decisions. We’re flying blind….”

Our team is dedicated to fixing this problem for Marketing. We’re creating something new, something that’s never been done before. So we’re committed to a development and design process that recognizes goodness while pushing constantly for greatness. We rely on our collective willingness to offer and accept new concepts. We value honest and direct communication with each other, our customers, our prospects, and our partners. Our team members are resilient and determined to excel at the task we’ve set ourselves:

“We give each other the gift of high expectations.”

KEN GARDNER
Founder & CEO, conDati

Leadership

Ken Gardner

Ken Gardner,
Founder, CEO, & Chairman of the Board

Ken Gardner is a software industry veteran who has founded and led 5 previous analytics startups to successful exits. His most recent venture was SOASTA, which was acquired by Akamai (NASDAQ: AKAM) in April 2017 . Recognizing the opportunities created by the flood of big data in Marketing, Ken founded conDati in June 2017 to put the power of data science directly into the hands of marketers who need to increase revenue, decrease costs, and improve Marketing’s ROI.

Ken is a graduate of the University of Louisville, an Alumni Fellow of the University of Louisville College of Business, and a member of the University of Louisville College of Business Entrepreneurship Circle of Fame. He holds more than 20 patents for inventions in business intelligence, stream processing, real-time analytics and real-time data visualization.

Rob Meinhardt

Rob Meinhardt, Board Member

Rob Meinhardt is Co-Founder of Furious Collective, a San Francisco based venture production studio focused on building a portfolio of profitable software businesses via a combination of incubation and acquisition. Presently, Furious Collective owns and operates FormKeep, 99 Inbound, Form Bakery, Kevy and Teamsmith. Prior to co-founding Furious Collective, Rob was an independent board member and partner with venture capital firm Toba Capital. During this time Rob served on the boards of companies like Alteryx, Saucelabs, FloQast, Conversica and Bomgar. Before spending time in venture capital, Rob was Co-Founder and CEO of KACE Networks (Acquired by Dell) and was a founding team member of AvantGo (NASDAQ and, later, acquired by Sybase) where he served as Vice President of Marketing. Rob holds a BA in Economics from Yale University.

Steve Plume

Stephen Plume, Board Member

Steve is the Managing Director of The Entrepreneurs Fund, managing a portfolio of high growth tech start-ups. Previously, he was the Vice President of Marketing for conDati in 2017-2018. Prior to conDati, Steve served as Senior Marketing Director for the Dell Software Group, which collected Dell’s multiple enterprise software acquisitions. Before joining Dell, Steve was the founding Vice President of Marketing at Accept Software, where he helped grow the company from zero to acquisition by Artemis International. His many clients included established companies leading the first wave of the internet, including Apple, Adobe, Cisco, HP, IBM, Motorola, PeopleSoft, and Siebel, and a host of smaller companies, including some of the most successful IPOs of the 1990s, such as Aurum, Persistence, Sagent, and CommerceOne.

John Zicker

John Zicker, Chief Data Scientist

John has been working on advanced data science since the early 1980s, applying his expertise to fields as diverse as cybersecurity, life sciences drug discovery, particle beam experiments, and business intelligence. John is a 5-time entrepreneur and 3-time CEO. At conDati, John is returning to his passion for data as “chief mathemagician.”

Linh Ho

Linh C. Ho, Chief Marketing Officer

Co-founder Linh Ho has spent 18 years in marketing technology, holding various marketing leadership positions in both start-ups and Fortune 500 companies. She started her career in sales and later moved into marketing where she brought a growth mindset to appreciate sales. Linh joins conDati from SAP Concur where she was Chief of Staff to the CMO, she successfully transitioned two CMOs leading a world-class marketing team. She also played a key role in communications prior to and through the $8.3 billion acquisition of Concur by SAP. Linh brings her wealth of cloud marketing expertise to help drive conDati forward.

Jonathan Joseph Chief Strategy Officer conDati

Jonathan Joseph, Chief Strategy Officer

Jonathan is a strategy and innovation executive with 20 years of experience in growth strategy and digital transformation. He joins conDati from Krux (acquired by Salesforce) where he held leadership roles across client strategy and solutions. At Salesforce, he led an innovation and data strategy team responsible for refining the go-to-market for a broad suite of consumer marketing capability. Previously Jonathan held business strategy roles at PwC and FTI Consulting.

Todd Minnella, VP of Customer Operations

Todd Minnella,
Vice President Customer Operations

Todd Minnella keeps conDati customers happy and productive. He has spent over 25 years in the support and operations space, with expertise building and leading teams that engineer and run always-on infrastructure and services. Prior to conDati, Todd led teams at Akamai, SOASTA, Neustar, Intuit, and Harvard University.

Marielena Gardner

Marielena Gardner,
Vice President Finance & Administration

In co-founder Marielena Gardner’s diverse Human Resource and Management career, she has supported both start-ups and established organizations. Her experience in helping companies scale includes roles in talent acquisition, performance management, compensation, benefits, employee relations, and legal at Bain Consulting, TesserAct, Match.com, Wired Ventures, NEC, and The Prudential.

Iris Lieuw

Iris Lieuw, Director of Data Science

Iris began her career in computational neuroscience, and she brings that expertise to her role in data science at conDati. Iris leads conDati’s activities in applying advanced machine learning techniques and algorithms to new analyses and powerful visualizations for marketing. Prior to conDati, Iris held senior data science positions at Akamai and SOASTA.

Matt Koken

Matt Koken, Software Engineering Team Lead

Matt is a full stack developer with a backend focus on platform and infrastructure. His expertise in security, data science and web performance was honed during his tenure at SOASTA, and his interest in robotics has been constant since his undergraduate studies in Computer Science and Engineering.

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