Our Story

Condati’s history is rooted in data. Our founders built successful companies that pioneered large-scale data integration, tool sets for advanced data science, and real-time data visualizations. In 2017 they founded Condati to address the modern marketer’s lament:

“We have more data in more siloes than we can count, but we don’t have intelligence at our fingertips organized in a way to allow us to quickly make confident decisions to grow our business.”

This originally led Condati to its first offering, AI-powered Marketing Analytics-as-a-Service, which was recognized by Gartner in late 2019 as a Cool Vendor in AI for Marketing.

After success across several market segments, the Condati board recruited Kathryn Kranen as CEO in early 2021. With her previous experience and major market successes leading automation companies, she was the obvious choice to take Condati to the next level.

After many discussions with thought leaders and customers, the executive team got to work reimagining Condati’s future. They anchored on specific pain points they had heard repeatedly from digital marketers:

Dashboards and reports just visualize data; they don’t provide the explicit and prioritized actions needed to optimize for greater business profitability.
Buried deep within the digital ad platforms are thousands of opportunities for financial micro-optimization. Ad platforms make it easy to spend more money, but hard to know how money could be better spent or where to focus for the highest return.
Sourcing and deploying precious digital marketing and data analyst talent to fully optimize financial performance is costly and inefficient.
Aiming squarely at these pain points, Condati’s team forged a new mission: Turn data into profit!

Leveraging their combined experience in automation, data science, and digital marketing, Condati architected a prescriptive analytics engine that automates the data-driven decisions an expert marketing analyst and performance marketer would make to maximize revenue within an existing ad budget. Humans can’t make thousands of tradeoffs in a week, or easily prioritize thousands of optimization choices by financial impact, but AI can.

Quant Marketer was born.

Leadership

Condati is proud to have some of the most talented data and technology leaders. They are passionate about and work tirelessly toward making marketing and ecommerce professional’s day-to-day decision making easier.

Kathryn Kranen

CEO

Kathryn is a three-time CEO with deep expertise in go-to-market strategy, building high-performance global teams, and evolving nascent technology startups to profitable market leaders. Her prior company, Jasper Design Automation, was acquired by Cadence Design Systems. She holds eight US patents and received the electronics industry’s ACE Lifetime Achievement Award.

Oz Levia

VP, Operations & General Counsel

Oz is an experienced technology and business development executive with diverse background, running P&L, R&D, Marketing and Legal organizations and helping small and medium companies achieve liquidity. He holds 4 US patents and a JD degree from Santa Clara University School of Law.

Kelly McKeown

VP, Marketing

Kelly has spent more than a decade marketing technology, including roles in corporate brand, field marketing, demand generation, and marketing operations. She joined Condati from SAP Concur where she held leadership positions in demand generation and marketing operations to help build the SMB business. Kelly has won two SiriusDecisions Awards, for Demand Generation Program of the Year and Marketing Operations Program of the Year.

Alessandro Mendes

VP, Engineering & Data Operations

Alessandro has more than 10 years of experience in building international high-performance teams that deliver cutting-edge solutions in the cloud, software validation, IT, and DevOps areas. He holds a MSc degree in Computer Science and has led teams for small, medium and large companies.

Marielena Gardner

Founder & VP, Finance & Administration

In Marielena’s diverse Human Resource and Management career she has helped both start-ups and established organizations (including Bain Consulting, Match.com, NEC, and Prudential). Providing support across talent acquisition, compensation, benefits, employee relations, and legal.

Luke Gardner

Director of Platform & UI

Luke has been with Condati since its founding in 2017 and has held multiple roles including UI developer, visualization developer, data engineering team leader, and now director of platform & UI, managing a global team of full stack developers. He previously worked at Soasta as a UI developer. Luke holds a BS in Computer Science from Worcester Polytechnic Institute.

Sara Hillman

Director of Program Management

For over 20 years, Sara ran a consulting company that created intuitive and powerful User Interfaces for software applications and beautifully branded marketing design projects. Her project organization skills and attention to detail allow her to bridge the R&D and Marketing teams at Condati and deliver exceptional outcomes for each.

Board Members & Advisors

Stephen Plume

Board Member
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Managing Director
The Entrepreneurs Fund

Bill Elmore

Board Member
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Founder & General Partner
Handshake Ventures

Dan Ravine

Board Member
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Founder
Ravine Association

Claudionor Coelho, PhD/MBA

Technical Advisory Board Member
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VP/Fellow of AI Palo Alto Networks
Head of AI Labs

Mike Fahey

Technical Advisory Board Member
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Vice President, Data Engineering
Meta

John Zicker

Technical Advisory Board Member
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Advanced Data Science Veteran

Linh C. Ho

Marketing Advisory Board Member
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Chief Marketing Officer at Zelros

We Would Love to Hear from You

We’re ready to answer all your questions! Contact a Condati specialist, inquire about media opportunities, or get in touch to see how we can partner together.