Drive Digital Performance with AI-Powered Data Navigation
Guided analytics application for digital marketing and ecommerce users to see what’s working, what’s not – and why – with guidance to positively impact outcomes.
How Would Your Workday Change If…
You had a single source of digital truth.
No more data wrangling! Cross-platform data from your ecommerce, marketing, and sales platforms connected, synchronized, and stored in an integrated time-series data model. Shopify, Google Analytics, Google Ads, Facebook, LinkedIn, Bing, Marketo, Salesforce, HubSpot, Slate, and more.
Data Unification »You could get answers in seconds.
See ‘what’ and ‘why’ easily using an architecture built for full interactivity, intelligent drill paths, and dashboards that explicitly guide you. Monitor KPIs against goals, predict revenue, diagnose poor performance, and optimize campaigns at granular levels quickly, all in one system.
Get time back in your day.
Data wrangling is slow and error prone. Ad platforms are biased.
Eliminate hours spent trying to understand what you don’t understand, with conDati Data Navigation.
AS RECOGNIZED IN
Continuously Improve Performance
conDati’s SaaS data navigation system provides marketing and ecommerce leaders and specialists with always-current KPIs and guidance to improve effectiveness and ROI, measure value, and increase productivity.
Agility
to make campaign and spend decisions in minutes vs. hours
Accountability
to measure budgetary ROI and show impact to the bottom line
Approachability
to make data-driven decisions without data science expertise
How is conDati Unique?
conDati’s AI-powered data navigation system delivers full interactivity, built-in cross-platform comparisons, and guidance showing what actions to take. Predict. Diagnose. Optimize.
Built for Performance
conDati’s data architecture is built for speed and efficiency. Detailed granular data is transformed and consistently updated, along with precalculated metrics, into an integrated time series data model. This allows navigation through intelligent drill paths to answer ‘why’ questions in seconds.
Comparative Analytics
Identify areas of opportunity or concern by comparing results to goals or benchmarks for groups of campaigns, programs, segments, or products. Connect marketing initiatives to business outcomes to measure effectiveness, waste, and ROI. No more having to reference budgets, goals, and benchmarks in spreadsheets!
Recommended Actions
conDati data navigation system evaluates interrelated KPIs to determine what’s happening, why, and what to show the user. Dashboards prescribe specific next actions. Examples include cross-platform paid media comparisons showing which campaigns have tracking issues, which to stop, and which can be scaled.
Companies Trust conDati
Resources
BLOG ARTICLE
Build vs. Partner vs. Analytics-as-a-Service for Marketing Analytics
Unifying marketing data – which route to take? Evaluating human resource costs, technical proficiency, software and cloud infrastructure costs and time.
WEBINAR REPLAY
Why is it So Hard to Combine Marketing Data?
Connecting marketing data across siloed systems provides more accurate insights, but the task of doing so isn’t an easy one. Why is that?
WEBINAR REPLAY
Campaign Tracking 201: Correctly Set Up UTM Tags in Ad Platforms
Even the savviest of marketers can set UTM parameters up incorrectly. Learn best practices to set up UTM parameters for Google, Facebook and LinkedIn ads.
Know what to do next to drive performance
Approachable, guided analytics that make marketing measurable and efficient.
conDati Selected as a 2019 Gartner Cool Vendor in AI for Marketing
“Marketing and ecommerce leaders who need performance reporting or to optimize marketing spend across siloed marketing technologies, especially in digital channels, should investigate conDati.” – *Gartner
*Gartner, Cool Vendors in AI for Marketing, Mike McGuire, Jason McNellis, Andrew Frank, 8 October 2019
The Gartner Cool Vendor badge is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.