Prescriptive Analytics - A Game Changer
Prescriptive analytics delivers a quantum leap beyond reporting and evolutionary step beyond predictive analytics to answer, “What should I do about it?” This once elusive form of advanced marketing measurement is now available for digital marketing teams. Quant Marketer’s prescriptive analytics solution delivers continuous intelligence and decision support that greatly improves both marketing team efficiency and revenue outcomes by:
- Automating and enforcing consistent methodology that increases value
- Embedding paid media expert guidance to make all of your team successful
- Increasing the efficiency, effectiveness, and scalability of your team
- Prioritizing workload for highest financial impact
…all at the same time!
Increase the efficiency and
effectiveness of your marketing team
Know exactly what to optimize for the highest return.
Quant Marketer’s prescriptive analytics engine analyzes your customer acquisition campaigns and shows you what to act on to improve performance. Optimizations are then grouped and prioritized from highest to lowest financial upside so you know where to focus your efforts for the highest impact.
Easily optimize campaigns against revenue goals.
The era of optimizing toward any old conversion is gone. Ensuring demand generation activities are driving revenue is paramount. Quant Marketer allows you to choose transactions or a leading revenue indicator such as MQL, SQL, Opportunity, or Lead Score for its prescriptive analytics engine to optimize against.
AS RECOGNIZED IN
A Winning Combination of Digital Marketing and Data Analytics Expertise
Two of the most common challenges for digital marketing teams are 1) an overwhelming amount of siloed performance data and 2) difficulty knowing where to focus efforts for the highest impact. And B2B marketers have the added headache and complexity of having to tie demand generation efforts to offline sales revenue!
Getting performance and growth marketing right requires both amazing analytical skills to gather, clean, organize, and visualize campaign performance data (above and beyond ordinary reporting) and digital marketing domain expertise to interpret the results and determine what to do to improve performance. This powerful combination can be found in Quant Marketer.
The tedious data crunching is done for you by Quant Marketer’s prescriptive analytics engine, a valuable tool for data-driven decision-making. Marketing expertise is embedded in the engine where short- and long-term performance data is compared against various metrics (e.g., KPIs, trends, computed benchmarks) and ad platform settings to produce explicit directives that not only show you how to meet your financial performance goals but shows you what to focus on first, second, third, etc. The result is Continuous Intelligence with Prioritized Actions that you can view and act on anytime. Not plain old reporting, where you have to infer what’s happening and decide what to do next. Not a messy list of recommendations with no logical way to understand the impact.
Get Explicit Optimization Directives, Prioritized for Revenue Impact
Prescriptive Analytics for Paid Search and Paid Social
Quant Marketer combines current and historical performance data, computed cohort benchmarks, goals set by you, and explainable AI as inputs to its prescriptive analytics engine.
The prescriptive analytics engine automates the data analysis process and logical decision sequence an expert digital marketer would use to fully optimize their paid media.
Continuous intelligence, including directives prioritized by financial impact, is output from the prescriptive analytics engine to views within the Quant Marketer platform.
See Higher Returns Faster with Continuous Decision Intelligence
With Quant Marketer you get prioritized campaign optimization directives that are aligned to revenue goals… Available anytime.
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