Two of the most common challenges for digital marketing teams are 1) an overwhelming amount of siloed performance data and 2) difficulty knowing where to focus efforts for the highest impact. And B2B marketers have the added headache and complexity of having to tie demand generation efforts to offline sales revenue!

Getting performance and growth marketing right requires both amazing analytical skills to gather, clean, organize, and visualize campaign performance data (above and beyond ordinary reporting) and digital marketing domain expertise to interpret the results and determine what to do to improve performance. This powerful combination can be found in Quant Marketer.

The tedious data crunching is done for you by Quant Marketer’s prescriptive analytics engine, a valuable tool for data-driven decision-making. Marketing expertise is embedded in the engine where short- and long-term performance data is compared against various metrics (e.g., KPIs, trends, computed benchmarks) and ad platform settings to produce explicit directives that not only show you how to meet your financial performance goals but shows you what to focus on first, second, third, etc. The result is Continuous Intelligence with Prioritized Actions that you can view and act on anytime. Not plain old reporting, where you have to infer what’s happening and decide what to do next. Not a messy list of recommendations with no logical way to understand the impact.