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Gartner, Marketing Data and Analytics Survey 2020: Optimism Persists as Results Fall Short of Expectations, Lizzy Foo Kune, Joseph Enever, Jason McNellis, 25 September 2020. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.
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Be wary handing over control of your ad budget to walled gardens such as Google and Facebook. They don’t know your business or specific target audience. Try RevenueLift™ Optimization for higher ROAS.
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*Gartner, Cool Vendors in AI for Marketing, Mike McGuire, Jason McNellis, Andrew Frank, 8 October 2019
The Gartner Cool Vendor badge is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.