Marketing Data Science as a Service
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Christy Marble, CMO, Visier, Elissa Fink, Former CMO, Tableau Serial Board Member and Advisor, Denise Persson, CMO, Snowflake Linh C. Ho, CMO, conDati Lynn Girotto, CMO, Amperity
At conDati we apply AI and Machine Learning algorithms to build analytic solutions that transform massive volumes of customer, event, and transaction data into accessible dashboards, alerts and automatic reports. We are on a mission to provide Marketing executives and hands-on marketers with the comprehensive and real-time visibility, predictive models, and science-based recommendations they need to maximize Marketing’s contribution to business success.
Understanding at Your Fingertips
Collect & Blend
Create a unified data asset from all of your most important marketing systems.
- Revenue, cost, and goal conversions from every channel, campaign & source
- Kept forever
Visibility & Control
Pre-built dashboards and reports that display results, forecasts, and recommendations.
- Current, period-to-date, and comparative performance
- Combined reporting across all campaigns & sources, and drill into any campaign or source
- Constantly Updated
Forecasting Models
Advanced machine learning models forecast revenue and campaign performance.
- Early visibility into revenue results for strategic planning
- Detect real-time performance anomalies and long-term performance trends
Revenue Optimization
Detailed understanding of campaign ROI for marketing operations.
Fine-tune budget allocations based on forecasted campaign performance:
- By time
- By geo
- By customer target
- By channel & platform
Make Smarter Marketing Decisions, Faster
Actual results-to-date combined with machine learning generated forecast gives early visibility to year-end revenue.
Choose the time and day of week with the best results to launch campaigns.
Shift resources from lowest conversion rate times to highest conversion rate times.
See which days of the year will yield the best and worst conversion rates.
“Costly” days give the worst conversion rate; days with high Conversion rate
by low volume have “Potential” with more budget behind them.
Comparing forecasts with actuals reveals real-time operating anomalies that require attention and remediation.
Machine-learning models extract long-term trends (upper right)
from revenue data (upper left) that would otherwise be invisible
due to weekly and seasonal patterns (lower left & lower right).
Share boardroom-quality visual reports with your team, executives and board with ease from any device. On-demand reports created with a single click. Standard reports automatically sent daily, weekly, monthly and quarterly. Automatically be alerted to new reports via email, Slack or text.
How it Works
No more siloed data. Now you have a single source of truth for your campaign performance.
Discount Dance Supply Uses conDati to Detect & React to Anomalies Before They Become Problems
CUSTOMER SNAPSHOT
Online Security Software Vendor Looks to Improve Return for Digital Marketing Campaigns
ESET needed to collect its digital campaign performance data into a single place for analytics to improve Return on Marketing Investment (ROMI) and increase e-commerce revenue. The company believes conDati will transform days of spreadsheet work into an instant source of e-commerce truth.
WEBINAR REPLAY
CMO Guide: 5 Things That Are Shaping the Future of MarTech
conDati Chief Strategy Officer, Jonathan Joseph and Activision’s Director of Audiences & Marketing Optimization, Tim Cook, discuss how data strategy is the key to unlocking next-gen marketing campaign effectiveness and ROI.