conDati Marketing Analytics
AI and Machine Learning for Marketing Decision Makers
How Marketing is Embracing Digital Disruption,
A Best Practice Guide
At conDati we apply AI and Machine Learning algorithms to build analytic solutions that transform massive volumes of customer, event, and transaction data into accessible dashboards, alerts and automatic reports. We are on a mission to provide Marketing executives and hands-on marketers with the comprehensive and real-time visibility, predictive models, and science-based recommendations they need to maximize Marketing’s contribution to business success.
Understanding at Your Fingertips
Collect & Blend
Create a unified data asset from all of your most important marketing systems.
- Revenue, cost, and goal conversions from every channel, campaign & source
- Kept forever
Visibility & Control
Pre-built dashboards and reports that display results, forecasts, and recommendations.
- Current, period-to-date, and comparative performance
- Combined reporting across all campaigns & sources, and drill into any campaign or source
- Constantly Updated
Forecasting Models
Advanced machine learning models forecast revenue and campaign performance.
- Early visibility into revenue results for strategic planning
- Detect real-time performance anomalies and long-term performance trends
Revenue Optimization
Detailed understanding of campaign ROI for marketing operations.
Fine-tune budget allocations based on forecasted campaign performance:
- By time
- By geo
- By customer target
- By channel & platform
Make Smarter Marketing Decisions, Faster
Actual results-to-date combined with machine learning generated forecast gives early visibility to year-end revenue.
Choose the time and day of week with the best results to launch campaigns.
Shift resources from lowest conversion rate times to highest conversion rate times.
See which days of the year will yield the best and worst conversion rates.
“Costly” days give the worst conversion rate; days with high Conversion rate
by low volume have “Potential” with more budget behind them.
Comparing forecasts with actuals reveals real-time operating anomalies that require attention and remediation.
Machine-learning models extract long-term trends (upper right)
from revenue data (upper left) that would otherwise be invisible
due to weekly and seasonal patterns (lower left & lower right).
Share boardroom-quality visual reports with your team, executives and board with ease from any device. On-demand reports created with a single click. Standard reports automatically sent daily, weekly, monthly and quarterly. Automatically be alerted to new reports via email, Slack or text.
How it Works
No more siloed data. Now you have a single source of truth for your campaign performance.
Discount Dance Supply Uses conDati to Detect & React to Anomalies Before They Become Problems
CUSTOMER SNAPSHOT
Pepperdine University Streamlines Marketing Reporting for More Effective Campaigns at Less Cost
Using conDati’s ability to collect, aggregate, and analyze data from Pepperdine’s most important marketing, financial, and student-tracking systems, the University has new insights into seasonality and for the first time can compare the performance of the schools’ varied marketing efforts.
CONDATI BLOG
Revenue Forecasting for Marketing Teams: What is it Good For?
Discover why accurately implementing revenue forecasting into your marketing campaign can increase revenue and decrease stale campaigns.